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January 28, 2025 What’s wrong with saying ‘I hope you are well’ in work emails Here’s how to start your messages instead. BY Judith Humphrey How often do our workplace communications open with “I hope you are well” or “I trust you are doing fine”? These “wellness checks” reflect the fact that everybody has become … Continue reading What’s wrong with saying ‘I hope you are well’ in work emails
Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data. Milton Hwang on June 27, 2024 What I mean by ‘Spammers’ Jay Schwedelson Michelle Taite, CMO, Intuit Mailchimp Can ‘hyper’ ever become a segment of one? How AI … Continue reading When AI truly understands our customer data, we’ll deliver on true personalization
This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference. Mike Pastore on May 14, 2024 AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode … Continue reading How AI impacts the customer experience, when it’s done well
By The Conversation January 25, 2024 Many Americans—especially young adults—want to do work that feels meaningful. Creating meaning for oneself may be especially important as fewer workplaces provide good pay and benefits to their employees. Those who are religious or spiritual often want to connect their faith to their work through a sense of calling. But there … Continue reading Thinking about work as a calling can be meaningful, but there can be unexpected downsides as well
By Santiago Garces and Stephen Goldsmith November 19, 2023 The recent Biden White House Executive Order on AI addresses important questions. If it’s not implemented in a dynamic and flexible way, however, it runs the risk of impeding the kinds of dramatic improvements in both government and community participation that generative AI stands to … Continue reading Boston experimented with using generative AI for governing. It went surprisingly well
By David Salazar We encounter GMOs every day, and methods of selective plant breeding have been used for thousands of years. This kind of scientific engineering can help adapt crops to the changing climate and our growing population. GMOs, however, are still associated with agri-giants, which use them to enable pesticide use—with myriad environmental … Continue reading When done well, GMOs hold big promise—so why does their branding suck?
A college athlete and TikTok star is competing with world famous female athletes for valuable endorsements. Kim Davis on October 13, 2022 Professional soccer player Alex Morgan is the most endorsed female athlete of 2022 with 27 brand deals, overtaking Ali Krieger, Serena Williams and Naomi Osaka after placing fourth in 2021. In another striking … Continue reading NIL as well as pro female athletes attract big endorsements
Consumers Ready To Spend — Well, Maybe by Laurie Sullivan @lauriesullivan, September 15, 2022 In difficult economic times, marketers may expect to see consumers do less shopping. Some consumers are pulling back and many are changing habits, but some are not. Recent studies from Morning Consult and Coveo found that a lot depends on the … Continue reading Consumers Ready To Spend — Well, Maybe
Click Arbitrage Is Alive And Well, Thanks To Automation by Janel Laravie , Op-Ed Contributor, April 13, 2022 Early in my digital career I learned the ropes of pay-per-click, which included things like the Overture Keyword Tool, bid jamming, affiliates and click arbitrage. It truly amazes me how cyclical paid search can be. Trends can … Continue reading Click Arbitrage Is Alive And Well, Thanks To Automation
By Rena Nigam February 11, 2022 Whether you’re planning to return to the workforce, switch industries or functions, pursue a leadership role, seek out more money, or find a job that better fits your lifestyle, this is your year. If asking for a raise or seeking out a higher-paying job has been on … Continue reading Now is the time ask for a pay raise. Here’s how to do it well
