Monica Wilson — July 14, 2018 — July 14, 2018 Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are 8 of the best social media marketing tips you can use to grow your business and improve sales. 1. Develop a digital marketing strategy Any … Continue reading 8 of The Best Social Media Marketing Tips We’ve Got
Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it. Lewis Gersh on February 5, 2018 About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it … Continue reading We’ve got omnichannel all wrong
Mary Lister — May 25, 2017 — May 25, 2017 As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent. When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. … Continue reading 13 of the Best Instagram Ads We’ve Ever Seen
James Scherer — April 5, 2017 — April 5, 2017 Are you looking to start a business, or grow one into exactly what you want it to be? That’s awesome. Entrepreneurship is an exciting pursuit, but it’s also a bit terrifying. This article will help with that – it’s here to give you a bit … Continue reading 60 Essential Tools We’ve Used to Build a Successful Startup from Scratch
Justin Horvath — January 27, 2017 Follow @justin_horvath— January 27, 2017 It’s no secret that video content is quickly taking over Facebook users’ timelines. In fact, back in June of 2016, Facebook’s Vice President of European, Middle Eastern and African operations mentioned that in about 5 years, Facebook “will be probably all video.” Let’s face … Continue reading What We’ve Learned Using Video in Facebook Ads
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017. Ryan Shelley on December 14, 2016 Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, … Continue reading What we’ve learned about SEO in 2016
Mary Lister — November 28, 2016 — November 28, 2016 Here at WordStream, our awesome website developer recently redesigned our 404-error page. It seems silly—why spend time on a page that we don’t want people to go to? —but we were all delighted to see the update. It is cute, endearing, and effectively redirects the … Continue reading The 9 Best 404 Error Pages We’ve Seen
by Personal Branding BlogSeptember 30, 2016 Have you heard this line before? It’s a fluffy and noncommittal line from someone who thinks they’re trying to let you down easy. In reality it’s a starting point for you to possibly continue the conversation, take the conversation in a different direction, and to help you stand out … Continue reading We’ve Gone In a Different Direction
by Bob Apollo Follow @bobapolloSeptember 17, 2016 Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder in an increasingly crowded, over-communicated-to market. It’s probably accurate to say that it’s never been harder to stand out from the crowd. Geoffrey Moore recognised the problem in “Crossing the … Continue reading What We’ve Got Here is Failure to Differentiate…
by Jake KilroyAugust 28, 2016 Video production is an exciting undertaking—but mistakes can cost you. With any given project, we all strive for our best, aiming to improve process efficiencies each and every time, but we’re human. We think we’ve had conversations with one another that we haven’t. We check everything off the list—except for … Continue reading The 12 Most Expensive Video Production Mistakes We’ve Made
