What’s Behind The Microsoft AI Optimization Framework by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2024 Microsoft’s AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems. The company demonstrates how it can be used in building an AI agent for games, but it also could improve ad delivery and … Continue reading What’s Behind The Microsoft AI Optimization Framework
July 08, 2024 Now that Paramount has found a buyer, what’s next? Skydance’s David Ellison and Jeff Shell hint at some of their plans for the company, including $2 billion in potential cuts. BY Chris Morris The long–running saga of Paramount’s sale is finally at an end, but the real work might just be beginning. On … Continue reading Now that Paramount has found a buyer, what’s next?
Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what’s coming for GA4. Anu Adegbola on July 5, 2024 As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). … Continue reading Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4
May 29, 2024 What’s more potent and harder to regulate than nicotine in vapes? Nicotine alternatives, FDA says Manufacturers can sell vapes containing synthetic nicotine analogues, such as 6-methyl nicotine, in the United States without seeking authorization from the FDA. BY Reuters Nicotine alternatives used in vapes being launched in the U.S. and abroad, such as … Continue reading What’s more potent and harder to regulate than nicotine in vapes? Nicotine alternatives, FDA says
May 19, 2024 What’s the future of the 32-hour and 4-day workweek? How companies are rejiggering the workweek to offer 4-day and 32-hour options. BY Lydia Dishman Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can sign up to receive this newsletter every week here. There has been a lot of buzz in … Continue reading What’s the future of the 32-hour and 4-day workweek?
April 29, 2024 What’s going on at Paramount? CEO’s departure and ‘best and final’ offers Paramount CEO Bob Bakish is departing, as the company considers a Skydance deal. BY Chris Morris The saga of Paramount Global’s future is more exciting than a lot of the studio’s films. And with the bombshells in Monday’s earnings report, things … Continue reading What’s going on at Paramount? CEO’s departure and ‘best and final’ offers
April 24, 2024 Generative AI meets scams and spam: Deciding what’s real on social media gets trickier AI-generated images draw in users—and Facebook’s recommendation algorithm may be organically promoting these posts. BY The Conversation If you’ve spent time on Facebook over the past six months, you may have noticed photorealistic images that are too good … Continue reading Generative AI meets scams and spam: Deciding what’s real on social media gets trickier
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024 It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working
The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), … Continue reading What’s new and what’s working, in B2B channel partner marketing
A look back at this year’s trends in email marketing and what to look forward to next year. Litmus on November 7, 2023 It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere … Continue reading What’s the state of email beyond 2023? by Litmus
