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Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think. Tom Leonard on April 17, 2025 Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — 40% of CMOs say improving ROI and proving attribution across the … Continue reading How attribution masks what’s actually driving growth
April 07, 2025 What’s behind the rise in interim CEOs BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading What’s behind the rise in interim CEOs
March 12, 2025 What’s needed to create future-facing brands? BY David Placek With the advent of generative AI and other advanced technologies like quantum computing, we are entering a period of massive innovation. It is likely we are about to see more future-facing products and services than we witnessed in the past 25 years. These companies … Continue reading What’s needed to create future-facing brands?
February 28, 2025 What’s happening at Goya Foods? Chaos and unanswered questions after CEO published bizarre press release The Latin foods company is in turmoil as it faces a leadership shakeup and a lawsuit among several executive family members. BY Jennifer Mattson Longtime Goya Foods president and CEO Robert “Bob” Unanue has published a bizarre press release about … Continue reading What’s happening at Goya Foods? Chaos and unanswered questions after CEO published bizarre press release
February 28, 2025 Bic’s CEO explains why he’s stepping down at 46, and what’s next Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. BY Sam Becker Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the … Continue reading Bic’s CEO explains why he’s stepping down at 46, and what’s next
Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
February 11, 2025 How to recognize and break through what’s holding you back The biggest barriers to professional growth often aren’t external obstacles or lack of opportunity—they’re self-built invisible ceilings. BY Melissa Puls My mother was always the last parent to pick me up from gymnastics practice. While other moms arrived in jeans, she’d sweep in … Continue reading How to recognize and break through what’s holding you back
January 29, 2025 What’s going on with Trump’s proposed buyouts for federal workers? Nobody knows The Trump administration offered two million federal workers eight months of pay in exchange for their resignation, sparking confusion about what the buyouts mean for workers and whether they’re even legal. BY Pavithra Mohan On Tuesday, President Trump issued a … Continue reading What’s going on with Trump’s proposed buyouts for federal workers? Nobody knows
January 28, 2025 What’s wrong with saying ‘I hope you are well’ in work emails Here’s how to start your messages instead. BY Judith Humphrey How often do our workplace communications open with “I hope you are well” or “I trust you are doing fine”? These “wellness checks” reflect the fact that everybody has become … Continue reading What’s wrong with saying ‘I hope you are well’ in work emails
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving. MarTechBot on January 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What’s the difference between agentic AI and generative AI?
