The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), … Continue reading What’s new and what’s working, in B2B channel partner marketing
Tag Archives: What’s
What’s the state of email beyond 2023? by Litmus
A look back at this year’s trends in email marketing and what to look forward to next year. Litmus on November 7, 2023 It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere … Continue reading What’s the state of email beyond 2023? by Litmus
B2B social media ‘sweet spots’: What’s working and what’s not
Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.” Scott Gillum on October 11, 2023 Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social … Continue reading B2B social media ‘sweet spots’: What’s working and what’s not
CVS Health is laying off thousands of employees: What’s happening and why
By Emily Price August 01, 2023 Massive layoffs are coming to CVS. The pharmacy chain announced plans to lay off around 5,000 employees on Tuesday to cut costs and focus on providing customers more comprehensive health services. According to the Wall Street Journal, which first reported the news, the layoffs will reportedly primarily impact … Continue reading CVS Health is laying off thousands of employees: What’s happening and why
Telecom stocks are shedding billions in market value. Here’s what’s happening
By Christopher Zara July 17, 2023 Lead-footed telecom investors are racing for the exits over fears that AT&T, Verizon, and other industry giants could be on the hook for potential health risks posed by decades-old infrastructure. According to a report Monday by analyst firm MoffettNathanson, four major telecom firms have shed a combined $18 … Continue reading Telecom stocks are shedding billions in market value. Here’s what’s happening
What’s next for Bed, Bath & Beyond now that Overstock.com has bought its assets?
By Chris Morris June 22, 2023 Bed Bath & Beyond is still headed, at least partially, to the great beyond—even after Overstock.com won an auction to buy the struggling retailer’s intellectual property and digital assets. The chain’s brick and mortar stores are set to wrap up operations by June 30, meaning you have a … Continue reading What’s next for Bed, Bath & Beyond now that Overstock.com has bought its assets?
Email marketers: What’s on your vacation to-do list?
Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off. Ryan Phelan on June 13, 2023 If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the … Continue reading Email marketers: What’s on your vacation to-do list?
What’s in the debt ceiling deal? Everything to know, from student loans to IRS funding
By Michael Grothaus May 30, 2023 As of the time of this writing, many major stocks are up on (June 09, 2023)’s news that a deal to lift the United States debt ceiling has been reached between the Biden administration and House Speaker Kevin McCarthy. The 99-page piece of legislation is officially called the … Continue reading What’s in the debt ceiling deal? Everything to know, from student loans to IRS funding
What’s behind the MarTechBot curtain?
An inside-out perspective on the development of MarTechBot, and its implication for marketers. Milton Hwang on May 15, 2023 We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT … Continue reading What’s behind the MarTechBot curtain?
Hollywood writers overwhelmingly vote to authorize a strike. What’s next?
By Kristin Toussaint April 17, 2023 Hollywood writers are officially prepared to strike if they’re unable to reach a contract with the top film and tv studios, the Writers Guild of America announced Monday. The union has been negotiating for big changes, primarily to the pay structure for writers, arguing that the prevalence of … Continue reading Hollywood writers overwhelmingly vote to authorize a strike. What’s next?