While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’ Kevin Lee on April 27, 2017 Direct response marketers think that brand marketers have it easy (not really), because most brand marketing plans are centered around … Continue reading Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
by Sabrina Turman February 5, 2016February 5, 2016 Throw a rock outside of our office window and you’ll hit someone that claims to be a social media aficionado. But some of these self-proclaimed social stars are actually just imposters. And to help distinguish the difference, we’ve listed a few tell-tale signs that you are in … Continue reading You Know You’re a Social Media Maven/Master When…
by Amanda Wilson January 30, 2016 Follow @ajulietwJanuary 30, 2016 Have you read the Seven Habits for Highly Effective Sales Content yet? Don’t worry – either way, we’ve created this series of posts to highlight those 7 habits for success. Do you remember the old days (and ways) of creating content? Until fairly recently, these … Continue reading Habit #6 — Context, Focus on the Second Dimension of Content Development: The “When”
Sheryl-Lynn CollinsJune 21, 2015 I have been in email marketing for 8 years and I realized two things during that time. One – my job is very hard to explain to people outside of the industry. Two – I love my job. I admit it, I am an email marketing geek and I know quite … Continue reading You Know You Are An Email Marketer When…
