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By Jennifer R. Joe and Wendy K. Smith—The Conversation February 12, 2022 President Joe Biden committed the U.S. government to racial equity by issuing four executive orders on Jan. 26 that seek to curb systemic racism. In the orders, he cited the killing of George Floyd in 2020, which sparked months of protests … Continue reading 3 ways Black workers say their white colleagues and managers can support them
Thomas Griffin October 11, 2021 Do you want to know how to expand your product portfolio and offer more services without creating these things from scratch? Or perhaps you want to expand to another market but don’t want to invest heavily to do so. You can use white labeling as an effective way to grow … Continue reading What Is White Labeling and Why You Should Use It
Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?
Arik Hanson July 24, 2020 We all have that friend or colleague. You know the one. That person with the social media profile shot that doesn’t exactly match their actual appearance. Or, to be more blunt: their social media profile shot looks nothing like them. In some cases, it’s a profile shot from 10+ years … Continue reading The Little White Lie of the Social Media Profile Shot
Kelly Groover — February 7, 2020 Do you currently use white papers, eBooks, or infographics to generate leads? According to the Content Marketing Institute’s 2019 Benchmarks for Content Marketing Report, 55% of B2B companies create white papers, 51% write eBooks, and 67% design infographics as a part of their content strategy. Not convinced you should … Continue reading 11 SEO Tactics to Optimize eBooks and White Papers
Elijah Masek-Kelly — May 11, 2019 Follow @ElijahMK100 — May 11, 2019 Let’s face it – we all want some of that ever-loving link juice! It’s no secret that backlinks are a critical element of any solid content marketing plan, particularly if you are hoping to find referral traffic or build search traffic against your … Continue reading The Best White Hat Link Building Techniques & Tools
Zach Heller — August 3, 2018 Follow @zheller — August 3, 2018 If you have participated in any conversations about design, you’ve likely encountered the term white space. Likelier still, you’ve heard a designer talk about white space in a positive way. And if you are like me, you have heard the non-designers in the … Continue reading What’s the Deal with White Space?
Jason Davis — October 25, 2017 Follow @weareelement502 — October 25, 2017 kulinetto / Pixabay UX Design – Part 1 – Design For Delight UX Design – Part 2 – Data Based Design UX Design – Part 3 – Emotionally Purposed Design UX Design – Part 4 – Design for Search White space … Continue reading UX Design: White Space
Rachel Foster — April 3, 2017 Follow @CopywriterTO— April 3, 2017 It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads … White papers, ebooks, and guides are among the most … Continue reading 41 Fantastic Places to Promote Your B2B White Papers
Here’s a good starting point for learning about what any company with European users needs to consider before May of next year. Barry Levine on February 14, 2017 It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet … Continue reading Ready for GDPR? This white paper points you in the right direction
