As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why ‘whitelisting’ is more effective for B2B marketers. Peter Isaacson on January 25, 2017   A company’s most valuable asset is often its brand — so brand safety is a big … Continue reading Why B2B marketers should care about whitelisting →