While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’ Kevin Lee on April 27, 2017   Direct response marketers think that brand marketers have it easy (not really), because most brand marketing plans are centered around … Continue reading Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’ →