Study: Who’s Splurging On What Items? by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2023 Consumers said they would spend in 2023, but their intent to splurge by demographic has not come to fruition, according to the McKinsey & Co. U.S. consumer survey fielded April 18–24. In April, at least half of Gen Z and … Continue reading Study: Who’s Splurging On What Items?
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The Click Count — Worldwide Email Metrics: Who’s Winning And Losing
The Click Count — Worldwide Email Metrics: Who’s Winning And Losing by Ray Schultz , Columnist, March 20, 2023 North America is far from the world leader in email metrics. It has lower open and click rates than the global average, and higher unsubscribe rates, according to breakout statistics from Sendinblue’s Email Marketing Industry Benchmark 2023. … Continue reading The Click Count — Worldwide Email Metrics: Who’s Winning And Losing
The Black Friday Beat: The Best Email Cadences, And Who’s Using Them
The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2. Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them
This Advice Will Actually Help You Handle an Employee Who’s Being Rude
Liz Kislik October 14, 2021 Recently a client asked me for a few straightforward steps that could help get someone to stop being rude. Other employees at the company had been trying not to take the rudeness personally, but eventually it really started getting on people’s nerves and became a management problem. Initially, the idea … Continue reading This Advice Will Actually Help You Handle an Employee Who’s Being Rude
How to Help a Manager Who’s Struggling Right Now
Liz Kislik September 24, 2020 Not surprisingly, in the last few weeks I’ve been contacted by board and C-level leaders, asking how they can rally and galvanize managers who appear to be buckling under the pressures and disruptions of the pandemic. These clients are grappling with issues like operational and supply chain problems, management of … Continue reading How to Help a Manager Who’s Struggling Right Now
Who’s who in the identity resolution vendor landscape?
Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers. Pamela Parker on May 26, 2020 The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not … Continue reading Who’s who in the identity resolution vendor landscape?
Who’s Your Audience – People or Search Engines?
Supriya Sachdeva — February 7, 2019 Follow @SachdevaSupriya — February 7, 2019 As a digital content marketer, my biggest challenge is to write SEO content which ranks in search engines and appeals people too. And I’m not the only one trying to strike that balance. SEO marketers think so much on behalf of search engines … Continue reading Who’s Your Audience – People or Search Engines?
How to Help an Employee Who’s Slipping
Rick Goodman — November 9, 2018 Follow @DrRickGoodman — November 9, 2018 12019 / Pixabay We all have bad days. Your top performer may show up for work one morning feeling under the weather, or frazzled from a hectic morning at home. It may even show in their performance. These things happen, and as a … Continue reading How to Help an Employee Who’s Slipping
Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
Derek Gleason — October 11, 2018 — October 11, 2018 In 2009, Netflix offered $ 1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not … Continue reading Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
Who’s On First? The Chaos Of Marketing In The Digital Age
Who’s On First? The Chaos Of Marketing In The Digital Age by Reid Carr , Columnist, June 14, 2018 As a marketer, you connect consumers to your brand, so you manage creative and messaging. To reach consumers, you manage different marketing channels. To return your investments, you measure performance by channel. To protect your brand … Continue reading Who’s On First? The Chaos Of Marketing In The Digital Age
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