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Brands Have A Problem Being Loyal To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2024 There is a pretty wide gap between what consumers want and expect, and what brands believe are important and deliver on. Loyalty goes both ways. Marketers look for consumer loyalty without giving them what they want. Brands want … Continue reading Digital Gap Widens Between What Brands And Consumers Want
Education Gap Widens As Programmatic Performance Options Multiply by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2018 Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to “Performance Marketing Actually Performs,” a study released by programmatic platform MediaAlpha. The survey, commissioned by Forrester Consulting to evaluate … Continue reading Education Gap Widens As Programmatic Performance Options Multiply
Facebook’s Atlas can now serve video ads across desktop and mobile and measure how ads lead people to purchase on different devices or in physical stores. Tim Peterson on March 7, 2016 Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as … Continue reading Facebook Closes Atlas’s Video Ad-Serving Gap, Widens Sales Measurement
