By Lizzy Lawrence December 18, 2022 Hulu works with some of the biggest stars in the world. Selena Gomez, one of the leads of Only Murders in the Building, has 364 million Instagram followers. Kim Kardashian of The Kardashians: 336 million Instagram followers. Fame and followers, though, don’t automatically turn into viewers. “Our talent … Continue reading Inside Hulu’s winning social media strategy
Winning Without The Tailwinds by Dave Morgan , Featured Contributor, September 29, 2022 I am fundamentally an optimist, but everyone in the world of advertising and marketing technology should realize that we’ve been on a 14-year bull market tear, and the next couple of years are almost certainly not likely to look like the past … Continue reading Winning Without The Tailwinds
Powerful Brand Strategy: The Winning Elements Nicoleta Niculescu / 19 Sep 2022 In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand is perceived by shoppers. Considering that retail is an industry with many direct and indirect competitors, … Continue reading Powerful Brand Strategy: The Winning Elements
Making life easier for executive assistants will also make it easier for you. Steve Petersen on August 1, 2022 Procuring and renewing tech and services is a big part of martech management. Parts of that are enjoyable – finding out what capabilities you can add to your stack, for one. And parts are not – … Continue reading Winning the martech procurement process
Winning in Physical and Digital Retail With the Power of Data by Allysun Lundy , Op-Ed Contributor, April 14, 2022 After over a year of debate about whether shoppers will go back into stores, I think it’s been decided: it will be a blend of both, but to keep shoppers loyal to a brand or … Continue reading Winning in Physical and Digital Retail With the Power of Data
Nicole Blanckenberg November 21, 2021 With the holiday retail peak forecast to rise by 11.3%, there is no doubt that there is a lot of revenue potential up for grabs. The obstacle, however, is the current competitive landscape for eCommerce, with many more online retailers putting their hats into the ring this holiday season. But … Continue reading 7+ Winning Holiday Promotion Examples for eCommerce Retailers
The latest Digital Life Index release from Publicis Sapient sees huge downsides for brands unable to create connected digital experiences. Kim Davis on November 11, 2021 The 2021 edition of the Digital Life Index, compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. It also reveals which verticals … Continue reading Winning and losing in the new digital economy
Amit Patel October 19, 2021 Before the pandemic, businesses primarily operated with an in-person workforce that showed up to the office, attended in-person meetings, and traveled when necessary. While remote work was steadily increasing over time, only a small percentage of employees worked remotely prior to 2020. However, according to Global Workplace Analytics, 80% of … Continue reading Winning in Today’s Business World Requires Rethinking Operating Models
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium. Optmyzr on October 12, 2021 Q4 is here, and it’s time to ensure your paid search programs drive the success you need for a strong finish in 2021. Two short years ago, typical steep discounts and strong … Continue reading 3 tips for winning with real-time, inventory-driven ads
Keith Norrie October 11, 2021 Executives don’t want to be summarized. They want to be briefed, which is what your executive summary needs to do. While common terminology is “executive summary,” approaching it as an executive briefing will put you in the proper persuasive mindset. It all tracks back to Dr. Tom Sant. Know him? … Continue reading How to Write a Winning Executive Summary — Er, Briefing
