Winning in Physical and Digital Retail With the Power of Data by Allysun Lundy , Op-Ed Contributor, April 14, 2022 After over a year of debate about whether shoppers will go back into stores, I think it’s been decided: it will be a blend of both, but to keep shoppers loyal to a brand or … Continue reading Winning in Physical and Digital Retail With the Power of Data
Tag Archives: Winning
7+ Winning Holiday Promotion Examples for eCommerce Retailers
Nicole Blanckenberg November 21, 2021 With the holiday retail peak forecast to rise by 11.3%, there is no doubt that there is a lot of revenue potential up for grabs. The obstacle, however, is the current competitive landscape for eCommerce, with many more online retailers putting their hats into the ring this holiday season. But … Continue reading 7+ Winning Holiday Promotion Examples for eCommerce Retailers
Winning and losing in the new digital economy
The latest Digital Life Index release from Publicis Sapient sees huge downsides for brands unable to create connected digital experiences. Kim Davis on November 11, 2021 The 2021 edition of the Digital Life Index, compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. It also reveals which verticals … Continue reading Winning and losing in the new digital economy
Winning in Today’s Business World Requires Rethinking Operating Models
Amit Patel October 19, 2021 Before the pandemic, businesses primarily operated with an in-person workforce that showed up to the office, attended in-person meetings, and traveled when necessary. While remote work was steadily increasing over time, only a small percentage of employees worked remotely prior to 2020. However, according to Global Workplace Analytics, 80% of … Continue reading Winning in Today’s Business World Requires Rethinking Operating Models
3 tips for winning with real-time, inventory-driven ads
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium. Optmyzr on October 12, 2021 Q4 is here, and it’s time to ensure your paid search programs drive the success you need for a strong finish in 2021. Two short years ago, typical steep discounts and strong … Continue reading 3 tips for winning with real-time, inventory-driven ads
How to Write a Winning Executive Summary — Er, Briefing
Keith Norrie October 11, 2021 Executives don’t want to be summarized. They want to be briefed, which is what your executive summary needs to do. While common terminology is “executive summary,” approaching it as an executive briefing will put you in the proper persuasive mindset. It all tracks back to Dr. Tom Sant. Know him? … Continue reading How to Write a Winning Executive Summary — Er, Briefing
Winning Strategy for Your Money
John Rampton September 1, 2021 “A vision without a strategy remains an illusion.” Lee Bolman While the quote above applies to almost any situation in life, I’ve found it to be most useful when it comes to money. For example, if you want to buy a new car, you will need a strategy for the … Continue reading Winning Strategy for Your Money
The Ultimate Chargeback Response Template For Winning Friendly Fraud Professionally
Tom-Chris Emewulu August 19, 2021 I’m yet to meet any e-commerce entrepreneur that loves the uphill journey of fighting fraudulent chargebacks. It’s a time-consuming process with only 22% chances of success (56 percent average of fraud-related chargebacks disputed multiplied by 40% average win rate). Yet, there are insider secrets that could swing the odds of … Continue reading The Ultimate Chargeback Response Template For Winning Friendly Fraud Professionally
Winning data strategies begin with the customer
How T. Rowe Price is centralizing their customer data with a CDP and a smart data strategy. Chris Wood on August 4, 2021 “You must have a customer-centric approach to data in order to get it right,” said Gaelyn Almeida, Sr. Director, Tech Advisory for customer experience management software company Merkle, speaking at our spring … Continue reading Winning data strategies begin with the customer
How to Build a Winning eCommerce Ads Strategy
Nicole Blanckenberg July 7, 2021 Let’s be honest: without traffic, all the effort you put into product development and onsite optimization is utterly pointless. But you don’t need just any old traffic. Your store needs highly targeted traffic, the kind that only comes with a well-thought-out and optimized eCommerce ads strategy. Yes, SEO can drive … Continue reading How to Build a Winning eCommerce Ads Strategy
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