Paul Morris — January 13, 2017 Follow @SuperbDigital— January 13, 2017 Optimise Returns and Avoid Pitfalls to Get the Most From Your PPC Pay-per-click is an effective way to drive additional traffic to your website. Follow some simple rules and avoid the mistakes that undermine many campaigns. There is no doubt that an effective pay-per-click … Continue reading Quick Wins For Managing Your Pay-Per-Click Campaign Strategy
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016 We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
by Angelica Valentine April 12, 2016April 12, 2016 At first, selling on Amazon seems like a great idea. After all, with its massive customer base of 100 million, product discoverability is sure to be worth the time investment, right? Here’s the thing: launching on Amazon without a proper strategy or understanding exactly how you will … Continue reading The Amazon Buy Box Wins 90% of Product Page Conversions; Here’s How to Get Your Product in That Box
by Erin Sagin January 6, 2016January 6, 2016 It’s officially the first week of the New Year. By now, your resolutions should be in full swing. Oh wait, you didn’t kick off your day with a vat of green-juice, a brisk jog and a thorough review of the New York Times? Its ok, I’m right … Continue reading 3 Easy Wins for PPC in 2016
by Brent Carnduff December 12, 2015 Follow @BrentCarnduffDecember 12, 2015 Search Engine Optimization (SEO) should not be looked at as a “one and done” project – instead it should be part of a broader, on-going marketing plan. Unfortunately, when it comes to on-going SEO, many DIY marketers are given the generic advice to “create great … Continue reading How To Identify Your “Almost Ranking” Keywords For Quick SEO Wins
Sasha SeddonOctober 30, 2015 Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and … Continue reading Fright School Friday: Email That Wins In The Halloween Inbox
Ranjani RaghupathiAugust 6, 2015 Being a social media analyst can sometimes be thankless. You look at way too many spreadsheets and juggle a lot more numbers than humanly handleable. While you slog your day off discovering amazing patterns in the data, your boss mostly dismisses them as “not insightful enough”. However, here are a few … Continue reading 8 Small Wins In Every Social Media Analyst’s Day
Jeannie WaltersJune 22, 2015 Social media as a customer service channel is now a given. Customers turn to this method when they are frustrated, and aren’t afraid to air their grievances publicly. 67% of consumers have used a company’s social media site for servicing, according to J.D. Power. Marketers and other business leaders could actually … Continue reading 5 Ways Everyone Wins with Proactive Social Media Engagement
Jasmine HenryMay 31, 2015 Is your website optimized for conversions? That’s something of a trick question. While there’s no question that certain websites are literal conversion machines, true optimization is technically impossible. The most effective marketers continue to refine, improve, test, and iterate to infinity. If you’ve already covered the conversion basics, such as including … Continue reading Beyond the Basics: 10 More Quick Wins for Conversion Optimization
Shelly DuttonMay 25, 2015 When you consider your business’ diversity and inclusion programs, what comes to mind? Acceptance and respect for all races, genders, nationalities, generations, religious affiliations, and sexual orientations? Empowerment of women in leadership roles? Opportunities for people of all physical and intellectual capabilities? How about special efforts in recruiting and hiring veterans? … Continue reading 3 Reasons Why Every Business Wins When Hiring Veterans
