Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. Theresa Kushner on August 20, 2024 Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie … Continue reading How wisdom makes AI more effective in marketing
May 02, 2024 A proud Texas mama, veteran, and business owner shares her kernels of wisdom The story of how one mom turned her side hustle into her main hustle BY Chase for Business Debra Moore’s venture into the business of gourmet popcorn started with a mission every parent can relate to: paying for college tuition. … Continue reading A proud Texas mama, veteran, and business owner shares her kernels of wisdom
Many brands will be marketing around price this year. Use inclusivity and ESG achievement to stand out in the crowd. Constantine von Hoffman on September 13, 2023 With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, … Continue reading New Gartner report challenges conventional wisdom on holiday marketing
Laura Patterson June 22, 2021 In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve shared a story about summer weekends with my grandparents as a child to help companies understand … Continue reading How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition
Gain fresh perspectives on the intersection of marketing, technology, and management. Scott Brinker on February 4, 2019 at 3:43 pm When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all … Continue reading Conventional marketing wisdom is history
Virginia Franco — October 19, 2018 Follow @VAFrancoResumes — October 19, 2018 Free-Photos / Pixabay As an Executive Resume Writer, I got the chance to interview Sarah, a former client of mine, who, after 14 years with a Fortune 500 bank, made a career leap from sales and product development to training, which had been … Continue reading Words of Job Search Wisdom from a 2X Career Changer
You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid. Rex Briggs on February 14, 2018 Generally speaking, our culture values the opinions of experts. Just tune into any of the leading … Continue reading Unlocking the wisdom of crowds at your agency or on your marketing team
From Data To Intelligence And Intelligence To Wisdom by Prodeep Bose , Columnist, June 2, 2017 If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom. Did you know… People’s credit scores foretell how good they’ll be at taking medication … Continue reading From Data To Intelligence And Intelligence To Wisdom
Jeanette Nyden — May 3, 2017 Follow @JeanetteNyden— May 3, 2017 This economy is separating the weak from the strong, even when it comes to negotiating business related deals. In the boom years, many average sales people looked like stellar sales people and didn’t have to negotiate much. All that has changed. It is becoming … Continue reading 7 Pearls of Wisdom: Successful Business Leaders Share Negotiation Best Practices
There’s one stat that could connect the cause to the problem, but it’s missing in action. Barry Levine on July 6, 2016 The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance, or less privacy invasion, or less malware from online … Continue reading The conventional wisdom on ad blocking is missing one key statistic
