Maximizing Ad Revenue with Google Ads Audiences Ruud Hein | February 20th, 2024 Targeting the right audience is key to making your ads work well. Google Ads has a feature called Audiences that helps you do just that. It lets you send your ads to people who are most likely to be interested … Continue reading Maximizing Ad Revenue with Google Ads Audiences
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Closing the deal with in-store customers
After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help. Davor Sutija on April 11, 2018 at 2:41 pm One of the most fundamental goals a brand marketer has is to lead consumers to the … Continue reading Closing the deal with in-store customers