Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. Jamie Pitman on July 31, 2018 There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering … Continue reading Rebranding your local business? Don’t start without reading these tips
Adam Lean — July 10, 2018 — July 10, 2018 As a small business owner, you rely on one simple equation to run your business. Profit = Revenues – Expenses In order to make money, your revenues (or sales) have to be higher than your expenses (or costs). That sounds fine and dandy, but we … Continue reading 7 Ways to Increase the Profit of Your Business Without Getting a Single New Customer
Carine Alexis — July 6, 2018 — July 6, 2018 Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. People … Continue reading How To Use Personalization Without Being A Creep
Deb Dey — July 9, 2018 Follow @debdulaldey— July 9, 2018 In every creative professional’s career, there comes a point when they need some form of self-promotional material. This could be a personal logo, a business card or a Web site. Almost every designer, illustrator and copywriter I’ve spoken with describes “self-design” as a struggle, … Continue reading How to Promote Yourself Without Being Too Cheesy
Harvey Deutschendorf — June 29, 2018 Follow @theeiguy— June 29, 2018 Recently we were shocked by the suicide of celebrity chef, author and host of popular CNN Series Parts Unknown, Anthony Bourdain. The way CNN handled the loss is a master lesson on emotional intelligence in the workplace. Regular programming was halted in order to … Continue reading 5 Emotionally Intelligent HR Policies Your Work Culture Will Suffer Without
Outsource Work Without Sacrificing Quality Outsourcing refers to a situation where companies entrust some of their processes to external vendors. Businesses benefit from this practice in several ways. For example, the cost of performing these outsourced tasks is lower than it is if the company executed them. Another one is that the business … Continue reading Outsource Work Without Sacrificing Quality
Liz Papagni — May 29, 2018 Follow @mrktgworx — May 29, 2018 So, you’re ready to launch the next big thing for your brand—maybe a new fiber bar or a delicious new hydrating sports drink. You’ve launched products before; it’s how you got where you are now. As an emerging brand, you’ve learned from the … Continue reading 3 Tips to Ensure Your New Product Launches Without a Hitch
Greetje den Holder — May 25, 2018 Follow @GdenHolder — May 25, 2018 Recently, I have read an interesting article by Britt Laeger about how you can boost blog traffic without writing a new post. I write blogs mainly as a way to continue to learn as an entrepreneur and yes, because it drives traffic … Continue reading How to Boost Blog Traffic Without Writing a New Post
Maddy Osman — April 30, 2018 Follow @MaddyOsman — April 30, 2018 As a regular contributor to several blogs, and the webmaster of my own, I get requests from people trying to build backlinks at least once per day. Sometimes these requests are compelling, and I grant them, and sometimes they’re so misguided that they … Continue reading How to Get Backlinks (without Being Annoying)
Britt Laeger — April 26, 2018 — April 26, 2018 It’s a generally accepted truth that if you want more traffic, you just need to create more content. More blogs and website pages mean more opportunities for people to find your website. But what if I told you that isn’t true, that all more content … Continue reading More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post
