Tom-Chris Emewulu June 17, 2021 Despite the fantastic benefits, credit card transactions are fraught with risks. There’s the issue of fraud, and then you have customer disputes. Research shows that, on average, 2.59% of all credit card transactions end up in a chargeback. And being one of the major payment gateways, Shopify is not exempt … Continue reading Shopify Payments Chargeback: Here’s How You Win Disputes Without Breaking a Sweat
Susie Marino June 13, 2021 Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords + audience targeting. To be fair, this was always … Continue reading How to Succeed in Google Ads Without Modified Broad Match
Matt Janaway June 3, 2021 You want to see your conversion rates leap up. You ambitious and want to double them, if not triple or quadruple them. You’ve probably looked at dozens of blog posts that promise to increase your conversion rates in *insert dramatically short timespan here*. The thing is, a lot of the … Continue reading How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site
Laura Patterson May 27, 2021 Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. For … Continue reading Bring a New Product to Market Without Reinventing the Wheel
Jessica Mehring May 3, 2021 As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you might think. And it doesn’t involve 80-hour … Continue reading My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)
Mark Ankucic April 16, 2021 If you want to grow your brand, generate more leads, and attract more sales with Instagram, you need engaged followers. But scoring thousands of Instagram followers isn’t as easy as the Kardashians and Hadids make it look. What’s more, buying followers or using bots to boost your likes and comments … Continue reading How to Gain Real Followers on Instagram (Without Paying or Cheating)
Peter Navarro April 17, 2021 In an ideal world, all marketing teams would have a designer at their disposal to create the best visual content. But the reality is that this is not possible, especially in smaller companies. According to a report from Social Media Today, half of the marketing departments do not have professional … Continue reading 10 Visual Marketing Tools for Companies Without a Design Team
Matt Janaway April 12, 2021 Pay-per-click (PPC) ads are the heroes of short-term minded marketers. That’s because paid ads can get ecommerce businesses immediate online visibility and laser-target the audience they want to reach. After all, Google and Facebook are being paid to do it. Even so, ecommerce marketers shouldn’t assume that PPC ads alone … Continue reading How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)
Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising
Liz Kislik February 4, 2021 A client called me last week to ask how to handle a recurring situation: a longtime manager of one department accused another work group of making serious, costly mistakes — all the time, because they didn’t care — and that other work group naturally felt under attack. To prepare … Continue reading How to Work on Tough Problems Without Insulting Anyone
