Jenn Villa — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. But all bias aside, there are many ways women unintentionally undermine their own business success. According to … Continue reading 4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition
David Kiger — April 11, 2018 Follow @davidkiger — April 11, 2018 When it comes to starting a small business, challenges are everywhere. In the early stages, crucial efforts like seeking funding can be major mountains to climb. For women entrepreneurs, these mountains can appear to even bigger. But there are positive signs: The numbers … Continue reading Challenges Remain for Women Starting a Small Business
Angelina Elhassan — March 15, 2018 — March 15, 2018 It’s no secret that the tech industry is still primarily male-dominated. In fact, take a look at your company’s C-suite and it will speak for itself. While the statistics about women in high-level leadership positions are staggering, there are plenty of women who have made … Continue reading Leadership Advice from Top Women in Revenue
Celebrating Women: What Influences Millennials To Spend by Laurie Sullivan @lauriesullivan, March 8, 2018 Millennial women work hard to meet their economic goals, contributing an estimated $170 billion in annual spending power. A report released Thursday to celebrate women on International Women’s Day highlights ways for brands to target this powerhouse generation by identifying the … Continue reading Celebrating Women: What Influences Millennials To Spend
Brian Wallace — June 2, 2017 Follow @nowsourcing— June 2, 2017 In 2017 there are still only 17% of startups with a female founder. Despite decades of progress toward women’s rights and workplace inclusivity, women are still lagging behind in the business world. There are, of course, many women who have powered through the obstacles … Continue reading Habits f Highly Successful Women In Business [Infographic]
Greetje den Holder — November 18, 2016 Follow @GdenHolder— November 18, 2016 Women entrepreneurs face more challenges when starting and running a business. This blog discusses those challenges, gives statistics and shows why women are experts at doing more with less. Starting or running a business is harder for women There are two reasons why … Continue reading Women Entrepreneurs are Experts at Doing More with Less
by Patricia West Doyle, June 15, 2016 Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and Millennials being the primary groups on everyone’s radar today. Yet, another important element of deeply understanding your target consumer is an understanding of their life-stage. Understanding the underlying needs of a consumer during different life stages … Continue reading Marketing To Women by Life-Stage Brings Opportunity For Product Growth
by Pam Danziger, , Op-Ed Contributor, May 24, 2016 Recently I addressed the M2W: Global Summit on Marketing to Women (#M2W), hosted by PME Enterprises and presented by Google. In preparing my remarks, I pondered why in 2016 we needed a marketing to women conference at all? Why wasn’t it a marketing to people conference … Continue reading Marketing To Women: You Can’t Afford Not To
Angela Shah Among the best ways to encourage women entrepreneurs? Plug the confidence gap in young girls. So said Emily Keeton, a Houston entrepreneur—she co-founded the co-working space Station Houston earlier this year—at a Startup Grind Houston event Wednesday. She pointed to the example of a 12-year-old named Rosemary, who participated in the most recent Lemonade … Continue reading “Be Vulnerable, With Confidence,” Keeton Advises Women Entrepreneurs
by Fabiola Stein May 9, 2016 Follow @fabiola_steinMay 9, 2016 Did you know that more women than men start small businesses? It’s true. In fact, not only are the number of women-owned firms steadily increasing at nearly 2X the national average, these businesses are also leading growth in eight of the top 13 industries in … Continue reading Why A Lack Of Women Role Models Hurts Women In Business
