Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024 Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
July 11, 2024 Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation KPMG has a 10-year history of elevating women’s golf through the KPMG Women’s PGA Championship, and the next advancement was about technology BY FastCo Works At this year’s KPMG Women’s PGA Championship at Sahalee Country Club, seasoned competitor Amy … Continue reading Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation
March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark. It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
By Yasmin Gagne On the eighth and ninth floors of a pristine building in a research park in Salt Lake City, employees in gray uniforms tread under gold light fixtures, past abstract artwork, and around plush couches in the waiting area where they check patients in. This isn’t a high-end spa, though the gentle … Continue reading Instacart CEO Fidji Simo makes groceries personal. Now she’s doing the same for women’s health
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women. Constantine von Hoffman on March 8, 2023 Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. “IWD 2023 is a great … Continue reading International Women’s Day 2023 and the martech community
