Tag Archives: Word

A Word About Search And Customer Experience

by Laurie Sullivan, Staff Writer @lauriesullivan, December 13, 2016 Only 31% of marketers say they optimize the search channel to enhance the customer experience, according to a survey published this week that suggests companies will put experience at the top of their to-do list of improvements in 2017. The findings from the Econsultancy, with … Continue reading A Word About Search And Customer Experience →

Why Localization is More Than Just a Buzz Word

SEO Local

by Christina Comben Follow @https://twitter.com/christinacombenOctober 25, 2016 Localization is far from new, although the term may seem foreign to you. If you studied a business degree at college, it probably came under the umbrella of global marketing. Companies large and small have been adapting their products to suit foreign markets for as long as trade … Continue reading Why Localization is More Than Just a Buzz Word →

How To Craft a Killer Blog Post Without Writing a Word

Blogging Tactics

by John Nemo Follow @JohnNemoPROctober 6, 2016 This innovative software solution makes it easy for you to pen pitch-perfect blog posts without having to write a single sentence. In today’s marketplace, content is currency. Creating and sharing valuable content that helps your target audience solve a key problem or overcome a challenge is the price … Continue reading How To Craft a Killer Blog Post Without Writing a Word →

2 ways word clouds help you optimize

Marketing Automation

Don’t ignore what’s truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers’ input and know what they value. Brian Massey on September 8, 2016 The key to successful A/B testing on your site is picking the right things … Continue reading 2 ways word clouds help you optimize →

In Subject Lines Every Word Counts

Search Engine Optimization

by Jack Loechner, Staff Writer @mp_research, August 31, 2016 According to a new study from Fractl, written by Lillian Podlog, after analyzing 26,988 PR eMail pitches sent over a 20-month period to determine what makes a pitch successful (whether or not an editor responded to the pitch,) some key insights are: If editors want to “show their … Continue reading In Subject Lines Every Word Counts →

The 4 Letter Word in Success

Productivity

by Ken Thoreson Follow @/KenThoresonAugust 29, 2016 The 4 Letter Word in Success How successful can I really be? People ask me that all the time, my normal response is: Do you know what it takes? I have worked with thousands of individuals over the many years at Acumen Management Group; a wide variety of … Continue reading The 4 Letter Word in Success →

Mum’s the Word for Referral Marketing to Families

Referral Marketing

by Angela Southall Follow @mentionmeshareAugust 10, 2016 Are you a parent? Have you planned your summer holiday family days out and activities? How did you discover and choose the best places to go with your kids? Most parents will immediately recognize the challenge that is finding, choosing and booking activities for their families. Advertising plays … Continue reading Mum’s the Word for Referral Marketing to Families →

Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2)

Marketing Strategy

by Andy Cockburn July 20, 2016 Follow @mentionmeshareJuly 20, 2016 In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how the “six weapons of influence” can … Continue reading Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2) →

50+ Ways to Spread Your Word on the Internet

Marketing Strategy

by Andrew Gazdecki July 19, 2016 Follow @biznessappsJuly 19, 2016 The Information Age has made it easy to get ahold of almost anything you could want to know, but it’s created a problem for people who want to be heard. How do you make your content discoverable in an ever-deepening sea of information? Social Bookmarking … Continue reading 50+ Ways to Spread Your Word on the Internet →

Why ‘Perfectionist’ Should Not Be A Dirty Word In Business

Business Development

by Susan Friesen June 5, 2016 Follow @https://twitter.com/eVisionMediaJune 5, 2016 Ways Your Website Should Be Perfect to Avoid Losing Sales “I can see I’m dealing with a perfectionist here.” This is what a client said to me the other day when I pointed out a glaring error on her website that we had just launched … Continue reading Why ‘Perfectionist’ Should Not Be A Dirty Word In Business →