by Bill Achola February 26, 2016 Follow @billacholaFebruary 26, 2016 Have you ever wondered why you enjoy reading some emails, why you think that others are just a little too boring—and might even be considered “spam”? Well, maybe it’s because of the fact that some emails just do not use the right words. After all, … Continue reading Why YOU Need To Use The Word “BECAUSE” In Your Emails
by Brent Pohlman December 4, 2015 Follow @brentpohlmanDecember 4, 2015 As I look at 2016, I really see a bigger need to break through all of the noise of information that surrounds us. It is a daunting task to find new ways to keep our company information fresh in the eyes and minds of … Continue reading Get the Word Out!
By Mandy Boyle November 16th, 2015 We’ve seen the studies. People tend to read less on the web. Instead of diving right into a great piece of content, they skim the waters and pick up tidbits of information here and there. Does this mean that all SEO copywriters should craft content that’s short, sweet, and to … Continue reading How SEO Copywriters Should Deal With Word Count Worries
Chris ConreyNovember 4, 2015 Members of the sales, marketing, and growth communities have recently received one of the greatest advantages to their field in history: Social Media. Yeah, I know it is 2015 and this is old news. Twitter already hit it big years ago, and even your grandma has Facebook now. But what if … Continue reading Why You Need to Drop the Word Social from Your Social Selling
Mark WalkerJuly 14, 2015 Some people are natural writers, while others work hard to hone their craft. Then there are those who just never get along with the written word at all. If you’d rather head for a root canal than sit down in front of a keyboard and start typing – how can you … Continue reading 6 Ways To Build An Audience Without Writing A Word
Eric GrovesJuly 13, 2015 In my last post, “Identifying Your ‘Mouths’”, I outlined the importance of knowing who’s most likely to tell others about your business. Word-of-Mouth (“WoM”) happens when these people — consumers, business owners, and other local leaders — put their reputation on the line and tell others about you and your business. … Continue reading Mastering Word-of-Mouth, Step 2: Spread Your Word
Scott BarnettJune 13, 2015 I recently saw an article from last summer that discussed a Verizon survey of small business owners. This survey indicated that 85% of a small business’ new customers come from word of mouth marketing. This coincided with a survey the author had done in 2005 that showed the number was nearly … Continue reading What Does A Funnel Have To Do With Word of Mouth Marketing?
Bob HayesJune 1, 2015 Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit employee responses that will be used to better understand how to improve that relationship. I crafted a new employee survey question that combines the best of both structured and unstructured measurement … Continue reading One Word Can Speak Volumes About Your Company Culture (DD)
Gareth O’SullivanMay 28, 2015 Nowadays, despite there being more marketing channels than ever, a lot of business promotion still lies in the hands of the customers. Even in this technological age, something as simple as word of mouth is still hugely effective in driving new customers to a business. Yet, many companies are reluctant to … Continue reading Encouraging Word of Mouth With Your Email Marketing
Scott BarnettJanuary 5, 2015 Welcome to 2015! One of my favorite things about January is the end of all the prediction posts and polls. With that said, it was interesting to see how many people and polls predicted that the top two needs for small and local business owners were increasing word of mouth and … Continue reading Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015
