Eric GrovesSeptember 7, 2015 Over the past few months I’ve shared a series of tips for how to generate more word-of-mouth (WOM) for your business. Today’s post is dedicated to sharing the very best word-of-mouth tips from the people who know it best: your fellow small business owners. All of these tips were contributed by … Continue reading 5 Word-of-Mouth Tips from Small Business Owners
Eric GrovesJuly 13, 2015 In my last post, “Identifying Your ‘Mouths’”, I outlined the importance of knowing who’s most likely to tell others about your business. Word-of-Mouth (“WoM”) happens when these people — consumers, business owners, and other local leaders — put their reputation on the line and tell others about you and your business. … Continue reading Mastering Word-of-Mouth, Step 2: Spread Your Word
In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products that have a bad reputation with consumers, and not doing … Continue reading Word-of-Mouth: It’s About More Than Your Customers
