Words Behind Strategies At Google, Meta To Protect Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2024 An ad-targeting option at Google came under fire Thursday when it was reported that Google assisted Meta to target Instagram ads to teenagers on YouTube, about one week after the Senate passed legislation designed to hold companies … Continue reading Words Behind The Strategies At Google, Meta To Protect Kids
Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy
The API will allow marketers to integrate Persado’s AI-generated motivational language suggestions with their other systems. Kim Davis on October 7, 2022 Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent … Continue reading Persado introduces new API to drive consumer behavior through words
By Amanda Augustine May 13, 2022 It’s fair to say that most people aren’t typically asked to describe themselves to others on a regular basis. However, when it comes to landing the right job, interviewers expect you to confidently talk about your abilities and the value you could bring to their team. Whether your … Continue reading 8 words you should never use to describe yourself in an interview (and what to say instead)
Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures by Steve Ellwanger , April 22, 2022 How do you sample a scented candle online? You don’t—you get consumers to use their other senses, so they can visualize or “taste” a scent. This became Yankee Candle’s consumer-trial tactic once the pandemic eliminated in-store sampling … Continue reading Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures
By Stephanie Vozza March 16, 2022 Why say “that’s odd,” when you can say, “that’s an anomaly”? Maybe it’s because you’re trying to look more intelligent. A study by the education platform Preply, found that nearly three in five people have used complex vocabulary to appear smarter. Often, it’s to make an impression. … Continue reading Using big words can make you look smart, but only if
Brian Basilico November 23, 2021 It’s that time of year again. It’s almost the end of the year and the beginning of a new one. And people tend to slow down and kind of chillax a little bit. But it’s also the time of year where everybody’s sending out messages of thanks, gratitude, and holiday … Continue reading The 10 Most Powerful Words In Business (Besides Thank You!)
Google Search Lists Most Misspelled Words by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2021 Google often releases lists of the most searched-for words. Now a published list contains the words most misspelled by U.S. state. AT&T Experts analyzed the list covering the top-searched “how to spell” words by state from March 24, 2020 to March 24, … Continue reading Google Search Lists Most Misspelled Words
Steve DiGioia February 18, 2021 Too many businesses continue to offer a workplace that leaves little room for the employee’s personality to shine through. They micromanage the heck out of each service step and expect their minions to follow the path without exceptions. I can understand the need for consistent uniform and grooming standards but … Continue reading Who Writes YOUR Words?
Joel Goldstein August 5, 2020 Words are incredibly powerful. They form the foundation of our communication with one another. When used effectively, words can influence people to act in ways that align with your goals. When used ineffectively, they can do the opposite. When you are pitching your product to a buyer or it’s an … Continue reading 5 Words to Use When Pitching a Product to a Buyer
