Brent Pohlman — April 5, 2017 Follow @brentpohlman— April 5, 2017 Social Media is turning into an Editorial Experience Is social media dead? I often wonder if posting on social is worth the effort. The truth is that most of the information on social is not worth the effort to read or comment on. It … Continue reading Social Media – Actions Speak Louder than Words
Margaret Wolfson — February 27, 2017 Follow @RiverandWolf— February 27, 2017 The importance of your startup’s name is hard to understate. Your name is the first step to making your business identifiable amongst a vast sea of competitors. It embodies your key attributes, and if done right, rolls off the tongue and triggers terrific stories. … Continue reading Mark My Words: Protecting Your Startup with Trademarks
Brad Smith — February 18, 2017 Follow @bsmarketer— February 18, 2017 Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here … Continue reading 7 Power Words & Phrases to Test in Your Facebook Ads
Ryan Estis — February 10, 2017 Follow @RyanEstis— February 10, 2017 I was sitting in the front row Tuesday morning. We were an hour into the 2017 sales kick-off meeting and there was plenty of energy in the room to start the day. The 500 B2B sellers in the room were using a polling app … Continue reading In One or Two Words, What Does It Take to Be Successful?
Maurice DeCastro — January 5, 2017 Follow @mindfulpres— January 5, 2017 Powerful presenting is something that that many people aspire to and with the New Year rapidly approaching it can be far easier than you may think. Knowledge, process and emotional expression are the critical elements that every presenter needs to be mindful of. They … Continue reading Powerful Presenting – 3 Wise Words for the New Year
VerticalResponse — December 8, 2016 Follow @VR4SmallBiz— December 8, 2016 We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art. But now that New … Continue reading Adding Art to Words: How Emojis Can Brighten Up Your Emails
Brad Smith — November 14, 2016 Follow @bsmarketer— November 14, 2016 Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click or bounce within a few fractions of a second. So while some words, like “Submit” on your button, may seem … Continue reading 7 Conversion-Sabotaging Words to Avoid at All Costs
by Andrew Raso Follow @marketinggurus3August 15, 2016 Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question… “Why isn’t my engagement higher?” Poor engagement is a problem marketers have … Continue reading 25 Power Words to Drive More Engagement With Your Social Campaigns
by Tanya Korpi Macleod July 7, 2016 Follow @tanyakmacleodJuly 7, 2016 “Yes, and…” “Yes, and…” is the most important phrase in improvisation, and, as an entrepreneur, those words are music to my ears. Entrepreneurs are wired differently. Why on earth would you choose to live and breathe your work for, at the beginning, less reward … Continue reading The 2 Most Important Words in Comedy and Business
by Loren McDonald, Op-Ed Contributor, June 30, 2016 Of course they aren’t. If you’re reading this column in email, you might have used the MediaPost Email Insider sender name and subject line words you saw in the inbox to decide to open the message instead of deleting it. But I’m wondering how well text-centric … Continue reading Are Words (In Email Marketing Messages) So Last-Century?
