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Chloe Rolph — September 4, 2018 — September 4, 2018 kreatikar / Pixabay AI… squirrel! Augmented reality…squirrel! Voice tech…squirr—Chat bots…SQUIRREL! What can I say? I’m a marketer. Being promiscuous with my attention is in my blood. New technology emerges, older tech is ever-evolving. While gravitating to what’s shiny and new, we’ve thoughtlessly pushed aside our … Continue reading The Art of the Workhorse Landing Page
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages. Dianna Huff on March 14, 2017 Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to … Continue reading Manufacturing FAQs: The workhorse of content and search marketing
Marketers in US and Europe continue to flock to native and programmatic advertising formats. Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to … Continue reading Native advertising, the new marketing workhorse
By Patrick McFadden, Published November 4, 2014 LinkedIn just isn’t that complicated. Oh, sure, its evolved from an online resume to a content platform and there’s all the new updates out every year, but really, when it comes down to it, there are only a handful of things that actually matter, a handful of things … Continue reading 7 Quick Ways to Turn LinkedIn into a Relationship-Building and Engagement Workhorse
