Brands can take advantage of contextual strategies and CTV to fuel their holiday push. Chris Wood on September 13, 2024 The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two major-party candidates. The week before, Vice President Kamala Harris visited rural communities in Georgia to spend … Continue reading 2024 elections playbook works for brands too
August 31, 2024 A psychologist explains the 5 most common sources of career frustration (and how to find work that works for you) Tessa West is a social psychology professor at New York University and an expert on interpersonal communication. She has over 100 academic publications and is a regular contributor to the Wall Street Journal. … Continue reading A psychologist explains the 5 most common sources of career frustration (and how to find work that works for you)
April 23, 2024 Moody’s designed a prototype office to engage hybrid employees. It’s changing how everyone works The financial services giant redesigned part of its New York office to fit the new way people work. BY Nate Berg Like many companies, the global financial services firm Moody’s has been looking at its office design a little … Continue reading Moody’s designed a prototype office to engage hybrid employees. It’s changing how everyone works
March 26, 2024 Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works There’s an abundance of conservative-leaning political posts, voices of support for Trump, railing against immigration and President Joe Biden. BY Associated Press Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was … Continue reading Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works
By The Conversation December 01, 2023 In late November, the board of OpenAI, creator of the popular ChatGPT and DALL-E artificial intelligence tools, fired Sam Altman, its chief executive officer. Chaos ensued as investors and employees rebelled. By the time the mayhem had subsided five days later, Altman had returned triumphantly to the OpenAI fold amid staff … Continue reading A management expert explains how OpenAI’s nonprofit-corporate hybrid model works
By Sean Cudahy September 07, 2023 The most successful quarterback in National Football League history is getting set to huddle up with one of the nation’s most prominent airlines. Delta Air Lines announced this week that it will be joining forces with Tom Brady—yes, that Tom Brady—on long-term partnership it dubs a “first-of-its-kind” arrangement. … Continue reading Tom Brady works for Delta now. Here’s what he’ll actually be doing
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works
Google this week announced its fact-checking tool can works to search by images and help users verify authenticity. The feature is accessible in beta through Fact Check Explorer. MediaPost.com: Search & Performance Marketing Daily (4)
How Product Information Management Works Victoria Puzhevich / 01 Feb 2023 The e-commerce sector has shown significant and stable growth worldwide in recent years. Sales are predicted to reach approximately 7.4 trillion dollars in 2025, which is more than a 60% percent increase since 2021. It seems that the e-commerce market is not going … Continue reading How Product Information Management Works
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
