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Tag Archives: Works

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email

Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups

Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups by Laurie Sullivan  @lauriesullivan, December 14, 2022 The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online. The latest 18-month venture launched by the Google News Initiative … Continue reading Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups

Australian Cricket NFT collection in the works

Michael Abetz Last updated: 13 April 2022 The official Cricket Australia account on Twitter @CricketAus announced collectible NFTs are on the way for Australian cricket fans. The move is in partnership with Rario an officially licensed NFT marketplace for cricket NFT collections, and NFT company Blocktrust. A new section of the Cricket Australia website has … Continue reading Australian Cricket NFT collection in the works

An Introduction to Annuity: How Automatic Enrollment Works

Deanna Ritchie January 11, 2022 Let’s not beat around the bush. When it comes to retirement, Americans are undersaving. How bad is it? Well, according to PwC’s Retirement in America report, one in four Americans don’t have any retirement savings. But, what about those who are saving? It’s not nearly enough. “Those that are [saving], … Continue reading An Introduction to Annuity: How Automatic Enrollment Works

I’ve Been Doing It for Close to 30 Years, and It Works For Me, but Will It Work For You and Your Business?

Ian Dainty November 19, 2021 Suffice to say that when it comes to “remote working,” I’ve done it. So, when the rest of the world suddenly joined me in the practice, back at the start of this long global pandemic, you can assume that, sure, I had an opinion. There are so many empty buildings … Continue reading I’ve Been Doing It for Close to 30 Years, and It Works For Me, but Will It Work For You and Your Business?

What Content Works – And What Doesn’t – For Executives on LinkedIn?

Arik Hanson August 26, 2021 In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy … Continue reading What Content Works – And What Doesn’t – For Executives on LinkedIn?