Tag Archives: Works

Study: Digital Or Traditional Media — What Works Best For Agencies?

Study: Digital Or Traditional Media — What Works Best For Agencies? by Laurie Sullivan @lauriesullivan, October 7, 2019 Paid social-media advertising took the No. 1 spot for the type of media purchased and managed most by agencies, according to research scheduled for release Tuesday from Borrell Associates. Some 82% of agencies participating in the study use … Continue reading Study: Digital Or Traditional Media — What Works Best For Agencies? →

Stuck In The Funnel: Email Works Best Only In the Middle

Email Marketing Optimization

Stuck In The Funnel: Email Works Best Only In the Middle by Ray Schultz , Columnist, July 31, 2019 Moving leads through the funnel is no easy thing. Most firms have little grasp of funnel ROI, GetResponse reports. Email is the most widely used channel at all stages of the sales funnel. But it is … Continue reading Stuck In The Funnel: Email Works Best Only In the Middle →

2019 Update: How the Instagram Algorithm Works & What This Means for Businesses

Instagram Engagement

Hugh Stephens — June 19, 2019 — June 19, 2019 The social media landscape continues to adapt to the world around us, with businesses needing to keep up or risk becoming redundant. As the biggest mover and shaker on the social scene, Instagram is certainly not immune to these shifts, many of which can seem … Continue reading 2019 Update: How the Instagram Algorithm Works & What This Means for Businesses →

Developing An Email Marketing Strategy That Works

Email Strategy

VerticalResponse — June 10, 2019 Follow @VR4SmallBiz — June 10, 2019 Email marketing is one of the most effective ways to grow your business. In fact, email averages a 122 percent return on every dollar invested — and it’s one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful … Continue reading Developing An Email Marketing Strategy That Works →

How to Create an Instagram Video Ad Funnel That Actually Works

Instagram Video

Kat Pichardo — June 5, 2019 — June 5, 2019 Instagram Ads are one of the most valuable PPC options available to advertisers. There’s no question about it. With around 30% of users purchasing something they’ve first discovered on Instagram and the massive reach potential of Instagram Ads, this adds up. Video ads are likely … Continue reading How to Create an Instagram Video Ad Funnel That Actually Works →

Top Industries Where Facebook Advertising Works

Facebook Advertisement

Jon Zacharias — April 29, 2019 — April 29, 2019 We all know that Facebook is home to billions of users who check the site multiple times a day. We also know that successful advertising campaigns vary on a lot of factors. However, there are a few industries where Facebook advertising seems to work better … Continue reading Top Industries Where Facebook Advertising Works →

Location-based marketing: What works and what doesn’t in a campaign

Local Marketing Strategy

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution. Brian Handly on April 29, 2019 Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 … Continue reading Location-based marketing: What works and what doesn’t in a campaign →

A Scrum Master Works on 3 Levels

Project Management

Magdalena Firlit — April 9, 2019 Follow @magda_firlit — April 9, 2019 Through my professional experience, while serving my customers, working with Scrum Teams and training people in Professional Scrum, I have observed that some Scrum Masters only work to serve the Development Team and the Product Owner. According to the Scrum Guide, Scrum Master … Continue reading A Scrum Master Works on 3 Levels →

How to Create a Meeting Agenda That Really Works

Productivity

Howie Jones — March 7, 2019 — March 7, 2019 According to a study conducted by Verizon Business, meetings are the number one time waster in the workplace. That’s because most meetings are unorganized, have no purpose, and go so off-topic that the meetings runs longer than it has to. The easiest way to solve … Continue reading How to Create a Meeting Agenda That Really Works →

Integrate lead generation solution now works with Facebook Lead Ads campaigns

Leads Generation

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. Amy Gesenhues on February 28, 2019 Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should … Continue reading Integrate lead generation solution now works with Facebook Lead Ads campaigns →