Tabitha Jean Naylor — February 15, 2018 Follow @TabithaNaylor — February 15, 2018 Why does your business exist? If your answer is to sell products and services, sorry, but you’ve failed this one-question exam. Of course you get into business to make money and be successful, but if that’s your only goal, your audience will … Continue reading 3 Examples of How – And Why – Social Responsibility Marketing Works
Bruce McKenzie — December 16, 2017 — December 16, 2017 Animation and technology explainers The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash, a vector-based program widely used for web animation and games. Not “real” video—small file size … Continue reading Why Animation Works for Technology Business Video
Why Programmatic Works For This Smaller Publisher by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2017 Brandon Dawson, programmatic ads director at Render Media, an L.A.-based digital media company co-founded by Eytan Elbaz, creator of Google AdSense, thinks he has the formula to make programmatic successful. The media company owns and operates Cooking Panda … Continue reading Why Programmatic Works For This Smaller Publisher
By Samuel David October 23rd, 2017 I don’t intend to bore you with this but as of 2017, links remains a top Google ranking signal. Chances are you have come across one of those case studies (I have!) sharing amazing results from link building exploits. It usually looks something like this: This: Or this: … Continue reading Active Link Building Works: Here’s Why It Doesn’t For You
Robert Woo — September 27, 2017 — September 27, 2017 We’ve mentioned before that right now is an amazing time to get into affiliate marketing. It’s a channel that’s growing by leaps and bounds, and now affects 14% of all e-commerce purchases in the US. Pictured: actual online shopping transaction. And while big brands like … Continue reading Why Affiliate Marketing Works for SMBs
Howard J. Sewell — September 18, 2017 Follow @hjsewell — September 18, 2017 For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better … Continue reading Why This LinkedIn Ad Works: 2 Key Tips for Success
Allen Finn — August 14, 2017 — August 14, 2017 I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting … Continue reading Positive vs. Negative Ads: Which Works Better?
Todd Vaske — August 6, 2017 — August 6, 2017 I owe the following high school science teachers an apology: Mr. Herzberg, Mr. Hanson, and Mrs. Boudreau. I was one of those kids in high school who said, “When am I ever going to use this in real life?” As a student, E never equaled … Continue reading Art + Science: Why Video Marketing Works
Janet Church — July 11, 2017 Follow @JanetChurch — July 11, 2017 Anemone123 / Pixabay As discussed by Brandle’s founder CEO Chip Roberson in a recent Forbes article, social media governance is a coordinated set of procedures, protocols, policies, workflows and tools. An organization should know what to rely on in order to ensure that … Continue reading Why Centralized Social Media Governance Works Best
Justine Boucher — June 6, 2017 — June 6, 2017 If you’re a marketer, you’ve heard about the benefits of B2B blogging programs—blogging increases traffic to your website, helps prospects find you in search engines, educates your audience—but it’s a constant battle. Newbies and successful shepherds of ongoing blog programs alike face similar struggles: What … Continue reading How Do I Create a Blog Editorial Calendar That Works?
