Geoff Anderson — November 25, 2016 — November 25, 2016 It’s easy to throw yourself straight into your next video project, but without a clear strategy you risk wasting time, money, and the ongoing engagement of your audience. Here are the top four things to consider when putting together your next video strategy: Understand your … Continue reading How to Create a Video Marketing Strategy That Works
Barry Saltzman — October 28, 2016 — October 28, 2016 If there’s one thing businesses can unanimously agree upon, it’s that all successful companies have a a strong company culture. Culture can make or break your organization, and helps foster long-term relationships between your business, your employees and your customers. It represents the values of … Continue reading Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works
by Elena Prokopets Follow @elenatravelgramOctober 23, 2016 There is a myth out there. The myth outbound marketing is dead. It’s dead because no one wants to be disrupted anymore. We mute television commercials, ignore online pop-up ads, and we “spam” emails that try to market to us. Facebook users usually ignore those targeted ads that … Continue reading Why Outbound Marketing Still Works
by James Potter Follow @thelinkedinmanOctober 2, 2016 It may sound like I’m stating the obvious in saying so, but on LinkedIn who you connect with is everything. You’d be surprised how many people I meet that don’t even give this a moment’s serious thought. The key point here is that the most powerful aspect of … Continue reading LinkedIn Works Best When You Connect With the Right People
by Dave Charest May 31, 2016 Follow @DaveCharestMay 31, 2016 “I can’t wait to get more email today!” Said no one ever. So why would you ask, “Would you like to join our email list?” This isn’t to say people don’t want to be on your email list… It just means that more email isn’t … Continue reading How to Ask for Email Addresses (A Simple Script that Works Anywhere!)
by Matt Ford May 19, 2016 Follow @121DirectMktgMay 19, 2016 One of my favorite small-business search topics is something called “social search.” A social search engine is one that lists small businesses and allows people to rate and review them. I guess we can call these types of sites “directories,” but what is clear from … Continue reading Need More Business Prospects? Here’s How Social Searching Works
by Gyles Seward May 5, 2016 Follow @ElementaryDigiMay 5, 2016 In web development, change can often seem daunting, but a few regular tweaks to design and layout could have major implications. Aside from improving user experience, your conversions could increase as well as customer referrals. This process of optimising a website through incremental changes is … Continue reading AB Testing Tips – What Works Best for Your Landing Pages?
by Eric Seal May 1, 2016May 1, 2016 How much time do you spend wondering how Google works? Do you keep yourself up at night, asking yourself how Google calculates which pages show up first in the search results? More importantly, do you wonder just how Google decides your website should be lower than another? … Continue reading Simplifying “How Google Works”: A Guide for SEO Laymen
by Miro Leppelt April 22, 2016 Follow @seodevelopmentApril 22, 2016 So, you’re thinking about getting into SEO? Depending on who you ask, this is either the best time ever for new businesses or the end of days is just around the corner. The latter may hold true for a lot of online businesses. After all, … Continue reading How SEO Really Works In 2016
by Andre W. Klein April 15, 2016 Follow @akleines2April 15, 2016 In this article we are going to address the precise mechanics and how understanding this can help you to be more effective at your job as affiliate marketer. What happens for example, when someone clicks on one of your affiliate links? The answer is … Continue reading The Mechanics of Affiliate Marketing – How it All Works
