by Maggie Wise April 7, 2016April 7, 2016 By 2017, 132 billion business emails will be sent everyday. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher. [Source: radicati.com] Add to that, the … Continue reading Email Language That Works: 5 Subject Line Tricks
by Jake Stevens February 20, 2016 Follow @seostevensFebruary 20, 2016 We all know that our websites are one of the main ways that a consumer can find and interact with our business, but are we really aware of how much work our websites do for us? The sad reality is that we probably don’t. Our … Continue reading 5 Ways Your Website Works Harder Than Any Employee
by Andrew Wilson February 19, 2016 Follow @SoutherlyCommsFebruary 19, 2016 What’s your least favourite thing on the internet? Is it overly opinionated people endlessly arguing about contentious subjects like gun control, the existence of God, or whether Kanye West is more or less likable than Ebola? Yeah, mine too. Sometimes it can seem like the … Continue reading Snapchat: A One-way Conversation That Works
by Andre W. Klein January 19, 2016 Follow @akleines2January 19, 2016 As you are ready to exploit the power of Pinterest for your business, let’s create the strategy that allows you to get massive traffic to your website from Pinterest Here are “FOUR” simple strategies you need to focus on: Get Massive Pinterest Followers. Build … Continue reading Pinterest Marketing Strategy That Works
As digital advertising continues to transform, columnist Peter Minnium shares five things he’s learned to help marketers take advantage of this new, digitally driven world. Peter Minnium on November 6, 2015 “Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first … Continue reading Is That A Fact? 5 Principles For Proving That Digital Advertising Works
Jo Lynn DealSeptember 30, 2015 Can consumers really build a “relationship” with a company on social media? I’m not friends with businesses on Facebook. I like business pages, but the businesses aren’t my friends. Facebook recognized this distinction from day one, but businesses are still trying to get in the friend zone. There is a … Continue reading The Anatomy of the Perfect Facebook Ad and Why it Works
James ClearSeptember 29, 2015 Why do we make unhealthy and unproductive choices — even when we know we should do better? If you ask most people, they will say that poor choices are a result of a “lack of willpower.” But research from Columbia University is beginning to reveal that willpower doesn’t quite work that … Continue reading How Willpower Works: The Science Of Decision Fatigue And How To Avoid Bad Decisions
Sasha ZinevychAugust 25, 2015 There is so much to do in mobile app marketing but to achieve the best results and boost your app sales, you need to concentrate on only two or three digital channels. The first step in choosing the right social media network is to analyze your target audience and try to … Continue reading Social Media Works for Mobile App Marketing. See How.
Francesca Di MeglioAugust 25, 2015 From the dawn of the first factory assembly line, automation in the workplace has improved quality and accuracy, while saving energy and labor. It brings big processes to scale and, most importantly, it saves money and time. But automation isn’t just for big enterprise, it’s for the little guys too. … Continue reading More Success with Less Effort: Why Automation Works
Julia BorginiAugust 18, 2015 Engaging social media content gets shared more often on social media. Well yes, of course it does! We’re more apt to share content if it resonates with us, or creates an emotional connection/reaction with us. Engaged audiences are more likely to turn into customers too, so if you’re using social media … Continue reading Find What Works: 5 Actionable Social Media Strategies for Tech Brands
