Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case. Melissa Reeve on September 16, 2024 According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with … Continue reading How to build fast, effective feedback loops in an AI-driven world
Prepare for world domination when Civilization VII arrives in February 2025 It’s a blend of familiar and new strategy gaming in the Gamescom reveal. anna washenko Wed, Aug 21, 2024 Firaxis Games announced the release date and shared gameplay for Sid Meier’s Civilization VII at Gamescom 2024. The strategy game will launch … Continue reading Prepare for world domination when Civilization VII arrives in February 2025
The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community. Jay Mandel on August 13, 2024 Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and … Continue reading Marketers must adapt to a changing world
Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results. Jay Mandel on July 19, 2024 There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s … Continue reading Planting seeds and building trust in a world of overnight wins
But the U.S. leads the world in something closer to full implementation, reports SAS. Kim Davis on July 17, 2024 Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of … Continue reading China leads the world in generative AI use
July 09, 2024 Etsy is using humans to stand out in an AI-obsessed world Etsy’s new brand campaign aims to differentiate its shopping from the mass-production of Amazon and Shein. BY Jeff Beer Depending on your outlook, we may be on the cusp of an AI-fueled revolution or robot overlord apocalypse. Either way, our technological future … Continue reading Etsy is using humans to stand out in an AI-obsessed world
An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. Ronak Shah on June 26, 2024 For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As … Continue reading How to master identity resolution in a warehouse-native world
June 17, 2024 Mira Murati and David Droga on why creatives should—and shouldn’t—worry about AI In an exclusive interview, OpenAI’s Chief Technology Officer Accenture Song’s CEO discuss the inevitable impact of AI on advertising and marketing. BY Jeff Beer When the global advertising and marketing industry converges in the south of France this week for the … Continue reading Mira Murati and David Droga on what the creative world should—and shouldn’t—worry about when it comes to AI
June 07, 2024 How AI is changing the rapidly growing world of sports cards For a sector that expanded rapidly during the pandemic, the addition of AI tools has been met with a generally positive response. BY Ellie Stevens Artificial intelligence is having a very real impact in the world of sports card trading, reshaping the … Continue reading How AI is changing the rapidly growing world of sports cards
It’s likely alternative data will be one of many ingredients used for cookie replacement. Stirista on March 21, 2024 Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that … Continue reading Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
