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Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. Sam Shennan on February 18, 2025 Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications … Continue reading How un-marketing builds trust in a world of invasive advertising
January 15, 2025 Is Art Basel’s AI embrace a turning point for the art world? The art authority’s foray into AI challenges the industry’s resistance toward it—what does this mean for creativity in the digital age? BY Peter Smart When “Théâtre D’opéra Spatial,” an AI-generated artwork, won first prize at a prestigious competition in 2022, the … Continue reading Is Art Basel’s AI embrace a turning point for the art world?
January 08, 2025 These jobs will disappear fastest by 2030 as AI rises, according to the World Economic Forum According to a new report, cashiers, post office clerks, and bank tellers are among the most at risk, while frontline workers in delivery and construction will see their sectors grow. BY Jennifer Mattson Bank tellers, cashiers, postal … Continue reading These jobs will disappear fastest by 2030 as AI rises, according to the World Economic Forum
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating. Constantine von Hoffman on December 3, 2024 The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive … Continue reading AI is poised to disrupt the world of martech vendors and users
Amazon Holiday Ad Tells Us What The World Needs Now by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2024 If you’re an advertiser looking to spread cheer this holiday season, pay attention to the underlying message in Amazon’s holiday ad released this week. The theme of the ad has meaning for many across the United … Continue reading Amazon Holiday Ad Tells Us What The World Needs Now
October 25, 2024 World Series 2024: How to watch Yankees-Dodgers game 1 live online, on TV, or on a phone, including free options Two of the biggest franchises in Major League Baseball are facing off tonight in one of the most anticipated matchups in years. Here’s how to catch the action. BY Shannon Cudd This year’s … Continue reading World Series 2024: How to watch Yankees-Dodgers game 1 live online, on TV, or on a phone, including free options
Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case. Melissa Reeve on September 16, 2024 According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with … Continue reading How to build fast, effective feedback loops in an AI-driven world
Prepare for world domination when Civilization VII arrives in February 2025 It’s a blend of familiar and new strategy gaming in the Gamescom reveal. anna washenko Wed, Aug 21, 2024 Firaxis Games announced the release date and shared gameplay for Sid Meier’s Civilization VII at Gamescom 2024. The strategy game will launch … Continue reading Prepare for world domination when Civilization VII arrives in February 2025
The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community. Jay Mandel on August 13, 2024 Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and … Continue reading Marketers must adapt to a changing world
Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results. Jay Mandel on July 19, 2024 There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s … Continue reading Planting seeds and building trust in a world of overnight wins
