Hannah Cohen — May 11, 2020 With COVID-19 lockdowns ending, you have to create a plan to get back on track. Follow these 13 tips to tackle the post-lockdown world. After weeks, lockdowns are slowly being lifted around the world. And businesses around the world are asking the same question: Now what? Do you continue … Continue reading 13 Essential Agency Tips to Tackle the Post-Lockdown World
Kim Campbell — May 1, 2020 If one thing’s for certain in these most uncertain times, it’s that humans are resilient. There have been comparisons of the coronavirus pandemic to an earthquake, where the initial quake shakes us to the core, but the aftershocks continue to reshape the world for months and years to come. … Continue reading What Now? How Will Contact Centers Navigate the Post-COVID World?
Elisa Ciarametaro — April 28, 2020 We are all operating personally and professionally in an entirely new world. Our way of working is different than (May 04, 2020), and will be different tomorrow. We are all in this together and it’s stressful – I get it. But recently, much email marketing seems hyperactive on steroids … Continue reading How to Have a Relevant Message in a Whole New World
Darcy Schuller — April 1, 2020 A Temporary New Normal: 3 Tips For Working from Home Trying to find normalcy amidst all the chaos in the world right now? It’s certainly hard to stick to what used to be our “normal” schedule given many find themselves working from home, balancing work calls with keeping kids … Continue reading Finding Normalcy in a World of Chaos: Working from Home
Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online
Philip Volna — November 8, 2019 geralt / Pixabay Naturally, every process is driven by another one. Modern technology is shaping our lives, the ways we do business and accordingly determines new marketing approaches targeted at boosting success. Hence, it is crucial to be in sync with the requirements of today and what’s more — … Continue reading How APIs Are Eating the SEO Software World
Darleen DeRosa — November 6, 2019 Follow @onpoint_llc Information travels quickly in today’s highly-connected global economy. In addition to providing companies with unparalleled flexibility, this interconnected environment also has the potential to create tremendous disruption and uncertainty. The ability to analyze situations quickly and respond appropriately has become the new business differentiator for many companies. … Continue reading Developing Leaders for a VUCA World
Shmuel Herschberg — October 16, 2019 Follow @https://twitter.com/shmuelh When it comes to email marketing, engage your audience is mission-critical. Without motivating your subscribers to take the actions that you want them to do – be it purchase or just garner a little more brand loyalty – all your efforts will be futile. But is that … Continue reading SEO Tricks Applied to the World of Email Marketing
In today’s Soapbox, when it comes to customer service, businesses can’t forget the importance of human interaction. Greg Heist on September 18, 2019 With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be … Continue reading In a world of AI and digital shortcuts, humans crave human interaction
Rick Lepsinger — September 16, 2019 Follow @onpoint_llc — September 16, 2019 Originally coined by the US Army to describe the increasingly unpredictable dynamics of the post-Cold War world, the acronym VUCA has been embraced by the business world to describe the global economy of the 21st century. Each letter stands for a unique type … Continue reading 5 Ways Agile Leaders Navigate a VUCA World
