Tag Archives: World

5 Ways World Travel Will Transform Your Leadership Skills

Richard Nongard — August 3, 2018 Follow @nongard1 — August 3, 2018 By the time I reached age forty, I had never really traveled too far outside of the United States. As a kid living in South Texas my parents used to take me across the border into Mexico to do shopping, and once on … Continue reading 5 Ways World Travel Will Transform Your Leadership Skills →

Location Still Matters In An Online World

Local Marketing Strategy

Location Still Matters In An Online World by Shawn Schwegman , Columnist, June 28, 2018 JPMorgan Chase was running ads on more than 400,000 websites when it learned that less than 3% of those sites were leading to any activity beyond an impression. Chase reduced that to just 5,000 websites, but still saw the same … Continue reading Location Still Matters In An Online World →

The Evolution of A/B Testing in a 1-to-1 World

A/B Testing Process

T.J. Prebil — June 14, 2018 — June 14, 2018 Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. … Continue reading The Evolution of A/B Testing in a 1-to-1 World →

Blogging Tips: How to Write the Best Headline in the World

Blogging Tips

Emily Sidley — April 15, 2018 Follow @EmilySidleyPR — April 15, 2018 Follow these headline tips when blogging for your business! As you’re blogging for your business, how much time to do you spend on headlines? The words you choose will either draw in a reader or encourage them to scroll onto something else, so … Continue reading Blogging Tips: How to Write the Best Headline in the World →

Why Digital Marketing Contractors Are Crucial for Growth in the Digital World

Digital Transformation

Bob Van Rossum — April 9, 2018 Follow @BobVR — April 9, 2018 With the pace at which digital marketing is changing, it’s not surprising that most modern marketing departments today have around 10 to 15 percent of their teams in contract roles as a best practice. This gives digital marketing leaders more flexibility to … Continue reading Why Digital Marketing Contractors Are Crucial for Growth in the Digital World →

5 Steps to Successfully Future-Proof Your Marketing Career in a Digitized World

Career Development

Bob Van Rossum — March 10, 2018 Follow @BobVR — March 10, 2018 Technology has completely shaken up the world of marketing and impacted the way companies view their workforce structures. This shift further drives CMOs to re-strategize how they recruit talent and highlights the need to have superior teams in place to prepare for … Continue reading 5 Steps to Successfully Future-Proof Your Marketing Career in a Digitized World →

How do you optimize content for a voice-first world?

Content Strategy

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. Sherry Bonelli on February 14, 2018 For years, the use of voice search and voice assistants to answer questions has been on the rise. According … Continue reading How do you optimize content for a voice-first world? →

Google’s Algorithm Says The World Is Flat

Google Algorithm

Google’s Algorithm Says The World Is Flat by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2018 Leonid Bershidsky, a Berlin-based Russian journalist and columnist for Bloomberg, made an interesting observation in an opinion piece titled “If Google Is Biased, So Are Its Algorithms.” It ran this week in Bloomberg. Bershidsky makes the point that … Continue reading Google’s Algorithm Says The World Is Flat →