Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. Frederick Vallaeys on December 26, 2017 Artificial intelligence (AI) and machine … Continue reading 6 ways ad agencies can thrive in an AI-first world
New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, … Continue reading Marketing in a distracted, digital world
Dave Orecchio — December 1, 2017 Follow @HighTechMKT — December 1, 2017 Fotomek / Pixabay Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your company risks being left behind unless you adapt to the rapidly changing modern … Continue reading Inbound Sales Productivity Means Sellers Matter In The Digital World
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017 In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key. Jim Yu on September 20, 2017 Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. … Continue reading Why marketing convergence is non-negotiable in a post-mobile world
Matt Ambrose — August 30, 2017 Follow @mattambrose — August 30, 2017 rawpixel / Pixabay Listen to people and offer advice. Don’t just talk about yourself. Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to living, … Continue reading Live Event Networking Tips for Copywriters to Make Connections In an Extrovert’s World
Tom LaVeccha — August 28, 2017 Follow @TheSalesExpert — August 28, 2017 geralt / Pixabay As Entrepreneurs many of us watch Shark Tank as they make raising money look easy. I’m asking for $ 100,00 for 20%, there is some debate, and they then conclude the discussion with a handshake or hug. If you believe … Continue reading 4 Real World Ways To Raise Money For Your Startup
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns EJ McGowan on July 25, 2017 The digital disruption that has revolutionized the way people … Continue reading Forging customer connections in a privacy-obsessed world
James Potter — July 9, 2017 Follow @thelinkedinman — July 9, 2017 The world is getting smaller! Not literally but figuratively. We’ve all heard of six degrees of separation where you can reach anyone else on the planet within six relational ‘hops’, or how about the six degrees of Kevin Bacon where you can link … Continue reading How to Get Around the World with LinkedIn Right Now
Graham Jones — June 30, 2017 Follow @grahamjones — June 30, 2017 Online shopping is slowing down. The latest figures for May, show that even in the UK where online retail is way ahead of much of the rest of the world, the pace of change is slowing. Several years ago, there were predictions that … Continue reading People Prefer Real World Shopping Because of the Experience
