Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive. James Green on June 12, 2017 Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots … Continue reading Brands are facing a whole new world of retail realities
The Silent, Monetizable World Of GIFs by P.J. Bednarski , Staff Writer @pjbtweet, May 30, 2017 Sorority sisters one of the Greek homes at USC “speak” only in Harry Potter GIFs — a way to communicate on their smartphones that bonds them the way a secret handshake might have done many years ago. But … Continue reading The Silent, Monetizable World Of GIFs
Greetje den Holder — April 28, 2017 Follow @GdenHolder— April 28, 2017 Digital marketing has been around for quite some time now, but due to progress in technology, it continues to change. It is good to check those changes every now and then. In fact, the digital world is evolving faster than most businesses can … Continue reading 7 Important Changes in the World of Digital Marketing
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Megan Hannay on April 21, 2017 In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for … Continue reading Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition. Scott Heimes on April 20, 2017 Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite … Continue reading Personalization in a post-brick-and-mortar world
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Megan Hannay on March 28, 2017 Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. … Continue reading Preparing for local reach in a ‘post-rank’ world: Get your data in line
Paul Keijzer — March 13, 2017 Follow @Paul_Keijzer— March 13, 2017 For just over a decade now the digital age has dramatically altered and accelerated the pace of technological growth, innovations, user adaptability and the way information is shared. The world has seen massive growth in new technologies and businesses that’s pushing the boundaries of … Continue reading How Disruptors Have Rocked the Corporate World
The Future Of Predictive Marketing In An Unpredictable World by Will Margiloff, March 9, 2017 In the wake of the inauguration of President Donald Trump, the data world stands shocked and beaten. According to the majority of data and research, this result was highly improbable — if not completely impossible. And let’s be honest, a … Continue reading The Future Of Predictive Marketing In An Unpredictable World
Alice Oh — March 10, 2017 — March 10, 2017 Why User Experience Matters Marketers today are faced with the challenge of being able to meet consumers’ demanding needs in a highly digitized world where technology is penetrating almost every aspect of our lives. Brands are forced to accept and adopt technology into their marketing … Continue reading 6 Key Tips on Optimizing User Experience in Today’s Digitized World
Ben Mulholland — February 20, 2017 — February 20, 2017 “How did they make this?” I find myself asking this while playing games, and after doing some digging ingenious stories of building communities and managing resources came to light. In other words, startups (and SaaS companies as a whole) are closer to agile game development … Continue reading What Startups Can Learn From The World of Video Game Development
