Don Dalrymple — February 15, 2017 Follow @dondalrymple— February 15, 2017 We live in a world of too many options, not too little. Solving your business problems is less about innovating and developing something new, and it is much more about putting together the pieces that are available in our democratized tech and knowledge world. … Continue reading In a World of Too Much
Dan Radak — January 27, 2017 Follow @DanRadak— January 27, 2017 The whole idea of ecommerce has always been to take the millennia-old tradition of shopping in person and move it to the web where purchases will be simpler, quicker and cheaper. It would also open an entirely new arena for newcomers which would be … Continue reading How Ecommerce Is Entering the Real World
Paul Keijzer — January 19, 2017 Follow @Paul_Keijzer— January 19, 2017 There have been plenty of buzzwords in the business and corporate world that have become commonly used in our conservations. They’re so widely integrated into our dialogue that we can’t construct a sentence without using these buzzwords. What are these buzzwords that I speak … Continue reading 6 Buzzwords You’ll Be Hearing in the Business World in 2017
Chris Thomson — January 13, 2017 Follow @lammy_pie— January 13, 2017 Once upon a time, business owners would deal with pretty much every customer face to face – or at the very least speak to them on the phone – and so it was easy to solve their problems, throw in a little sales patter … Continue reading How To Stay In Touch With Your Customers in a Digital E-commerce World
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. Adam Dorfman on December 19, 2016 In my October Search Engine Land column, I discussed the rise of data amplifiers — or … Continue reading Why data amplifiers matter in a world of omnichannel discovery
by Victor Wong, Op-Ed Contributor, November 22, 2016 More than two-thirds of all digital display spending in the U.S. is programmatic, with mobile fueling much of the growth. Digital ad targeting has never been better. More than $6 billion is spent on data-driven ad tech like data-management platforms (DMPs) and demand-side platforms. And yet, the … Continue reading As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough
by Sean Hargrave, Staff Writer, November 17, 2016 It may not be the most surprising news, given that quarterly sales of smartphones outnumber annual PC shipments, but for the record, last month was the tipping point when the majority of Web viewing was mobile rather than desktop. That’s according to data from Statcounter widely reported his morning. … Continue reading Customers Are Living in A Mobile-First World — Is Your Marketing?
Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach. Scott Vaughan on November 16, 2016 Over the past several years, B2B CMOs have been earning a seat at the executive table by … Continue reading The resurgence of brand marketing in a demand generation world
by Sean Hargrave, Staff Writer, November 2, 2016 It may not be the most surprising news, given that quarterly sales of smartphones outnumber annual PC shipments, but for the record, last month was the tipping point when the majority of Web viewing was mobile rather than desktop. That’s according to data from Statcounter widely reported his … Continue reading Customers Are Living in A Mobile-First World — Is Your Marketing?
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer. Giovanni Strocchi on October 26, 2016 Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve … Continue reading Why building relevant ads in a cookie-free world comes down to context
