Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. Julie Joyce on October 12, 2016 I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding … Continue reading I’ll stop the world and link with you
by Personal Branding BlogOctober 9, 2016 There’s an irony to digital connectivity. On one hand, we need our phones and internet connection to work and remain productive. On the other, repeated studies have shown that continued digital access impairs our focus, promotes procrastination, damages memory, increases anxiety and hinders ability to complete complex tasks. In … Continue reading Regaining Efficiency and Focus in Today’s Digital World
by Claude HarringtonAugust 17, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: Character Animation in a Mobile Video World
What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer’s social travel data and comes away with three main patterns that marketers can learn from. Chris Kerns on September 2, 2016 If you’re beginning to see fewer and fewer vacation photos in your social streams, you’re … Continue reading How social is revealing a new world for the travel industry
by Brannon Brooks Follow @killbrannonAugust 31, 2016 Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants … Continue reading Is SEO Still Relevant In The Modern World Of Digital Marketing?
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016 Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category
by Sandra HessAugust 5, 2016 Today’s recruiters know high-volume hiring isn’t an easy task. It wouldn’t be a stretch to say that the talent selection industry is not just ready, but ripe for talent assessment tools. However, incorporating data-driven tools like pre-hire assessments into the talent selection process doesn’t mean nudging recruiters out of relevancy. … Continue reading Hiring Top Talent: Recruiting in the World of Pre-Hire Assessments
It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? Lydia Jorden on July 18, 2016 at 1:30 pm Nuclear meltdowns, an … Continue reading 4 reasons the world would end at the demise of local SEO
by Aleck Schleider , Columnist, July 11, 2016 While Americans are busy planning their summer vacations, travel marketers are busy looking for new ways to reach them with the draw of sight, sound and motion. Palm trees swaying in ocean breezes, children splashing in water, tanned couples running on the beach, a tall icy beverage—these … Continue reading 5 Best Practices In A Converging World Of Screens
by Richard Ruff July 6, 2016 Follow @saleshorizonsJuly 6, 2016 When comparing small transactional sales to large complex sales, the differences in the buying process are difficult to overstate. In a complex sale, the buying cycle is longer with more twists and turns; more buyers are involved both as individuals and as committees, and the … Continue reading Navigating the Byzantine World of the Complex Sale
