How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world. Giannina Rachetta on June 23, 2022 The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics … Continue reading Rethinking the marketing planning process for an agile world
By Sam Becker June 07, 2022 Is the world going stag? A new warning from the World Bank says that the global economy may be on the brink of a brutal combination of high prices and low economic growth, commonly referred to as “stagflation.” “Compounding the damage from the COVID-19 pandemic, … Continue reading What is stagflation? The World Bank issues a warning about the economy
Google Will Be ‘Tool For Extremists’ In Post-Roe World, Groups Warn by Wendy Davis , Staff Writer @wendyndavis, June 3, 2022 For more than a decade, privacy advocates have urged Google to curb its seemingly insatiable appetite for data about the people who interact with its various products and services, ranging from its search engine to … Continue reading Google Will Be ‘Tool For Extremists’ In Post-Roe World, Groups Warn
Privacy Update: ATT IDFA Opt-In Rate At 25% Overall, But Varies By Vertical by Karlene Lukovitz @KLmarketdaily, May 5, 2022 It’s been a year since Apple’s industry-shaking rollout, as part of the iOS 14.5 launch, of the App Tracking Transparency (ATT) framework requiring user consent to share the Identifier for Advertisers (IDFA). The move sent … Continue reading A guide to the strange new world of identity resolution
Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world
Listen in on the challenges and solutions to help you get ready for a cookieless future. Cynthia Ramsaran on April 6, 2022 Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is … Continue reading How do you prioritize measurement in a privacy-first world?
By Tiffani Bova February 13, 2022 While the past couple of years have been challenging, they have enabled unexpected growth opportunities for businesses that were unfathomable during pre-pandemic times. Companies have needed to digitally transform with accelerated timelines—and the businesses that have been able to do this successfully have found work-arounds for tasks … Continue reading Your teams are not as ready for a digital-first world as you think
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences. Corey Patterson on January 25, 2022 at 9:44 am “Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at … Continue reading How to enable greater personalization in a world of impersonal experiences
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says by Laurie Sullivan @lauriesullivan, January 16, 2022 Purpose — what defines employees, consumers, and society — remains a major focus worldwide. As a keyword it represents the reason for being — why a business or someone exists in the world. Young leaders — who often … Continue reading Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Kiara Taylor December 15, 2021 Over the past 18 months, many people have lost their jobs, fallen sick, or taken on additional family responsibilities. All of these circumstances can put a financial strain on any household, even those who considered themselves financially stable before the pandemic. While COVID-19 is still a factor, the economy has … Continue reading How to Financially Plan for Your Future in a Post-COVID-19 World
