Tag Archives: World

The Real Story on MarTech: Navigating the new world of consumer privacy

Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy

To Cancel or Not: The Problem With Cancel Culture Outside the Western World

Kavinda Welagedara June 15, 2021 Cancel culture gained popularity in the US during the latter half of the Trump administration. At the point of writing this, many celebrities, brands, and ‘normal’ individuals have faced backlash over things they said and did (even from decades ago). Americans are split between whether they need cancel culture or … Continue reading To Cancel or Not: The Problem With Cancel Culture Outside the Western World

4 Video Marketing Strategies to Stand Out in a Video-Saturated World

Megan Golden May 12, 2021 In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. The best part? It doesn’t … Continue reading 4 Video Marketing Strategies to Stand Out in a Video-Saturated World

5 Growth Opportunities for Businesses to Thrive in a Post-COVID-19 World

Eleanor Hecks April 26, 2021 COVID-19 may be waning thanks to our vigilant medical and research communities, but the world has changed irrevocably. Many organizations have undergone a digital transformation faster than ever before, and the pandemic was the major catalyst. Now, more than a year later, everyone is starting to settle in and adjust … Continue reading 5 Growth Opportunities for Businesses to Thrive in a Post-COVID-19 World

4 Tips to Retain Top Employees in a World Where Burnout Consumes Us

Veronica Krieg April 21, 2021 For the first time ever last year, employee engagement rose at the same time well-being dropped. (Say it with me: unprecedented.) In a typical year, the more engaged your employees are, the happier they are and the more overall well-being trends up. But in a year like no other, a … Continue reading 4 Tips to Retain Top Employees in a World Where Burnout Consumes Us