Joe Martinez April 16, 2021 As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found … Continue reading 4 Ways to Collect Valuable First-Party Data in a Cookieless World
Daniel Burrus April 5, 2021 While there is a “generational war” between the young and the old in the workplace created by the younger generation’s familiarity with technology and the older generation’s aversion to it, a multigenerational concern that plagues all age groups is that technology will outpace humans, leaving many unemployed. It is an … Continue reading Think Outside the Control Panel: How to Stay Employable in a Digitally Disruptive World
Wendy Marx March 23, 2021 Career trends and practices move at lighting speed. You’ve seen how digital has become a key player across industries. And. that working from home has become the new normal. But what can you do to benefit from these changes? Why We All Need Some Career Tips and Advice In many … Continue reading The 2 Essential Career Tips to Help You Navigate the New Work World
Christa Tuttle March 22, 2021 The shift to primarily virtual events and interactions has brought both challenges and successes to organizations. With virtual becoming the norm, a great deal of adaptation is and has been required to deliver value-added experiences for audiences. New product launches are an area that organizations have especially wrestled with in … Continue reading Strategies for a Successful Product Launch in the Virtual World
JP De Silva March 11, 2021 You have a passion for succeeding. You’re always looking for ways to take your business to the next level of success. And you’re smart enough to realize that these days, taking your business to the next level means expanding your share of the digital marketplace. Leveling up in the … Continue reading The World Is Going Virtual: How to Level Up Your Business Strategy
Rachel Claire March 2, 2021 In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing. At the same … Continue reading How to Manage Events in the Post-COVID World
Eleanor Hecks February 20, 2021 Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate concerns, and long-term thinking. In spring 2020, the U.S. Census Bureau began conducting surveys of small business owners … Continue reading How Digital Businesses Should Conduct Operations in a Post-Pandemic World
The first part of our look at the state of CRM. Rodric Bradford on November 25, 2020 CRMs have been around a long time now — in martech years at least. But they’ve had to withstand some challenges. For some brands and organizations, marketing automation is at the core of the martech stack; for others, … Continue reading The outlook for CRM in a COVID and post-COVID world
Dr. Erik Reis November 18, 2020 Everything will be different once COVID-19 has passed. Is your company ready for the exponential growth and surge of business that will inevitably follow? If an extraterrestrial being was looking through a telescope at the world we’re currently living in, I’m sure they would be asking themselves many questions. … Continue reading The 2 Ultimate Ways Corporate Leaders Can Optimize Post-Traumatic Growth in The Post-COVID Business World
Data hygiene and personalization required for successful campaigns. Rodric Bradford on November 16, 2020 The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email … Continue reading What to know about email marketing in a pandemic world
