Tag Archives: Worries

Google Bard’s Public Mistake Worries Investors

Google Bard’s Public Mistake Worries Investors by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2023 Google’s chatbot Bard, a conversational service for search, on Wednesday shared inaccurate information in a promotional video suggesting that Alphabet, the company’s parent, is losing ground to rival Microsoft. Bard’s error was discovered just prior to Google’s presentation. As of … Continue reading Google Bard’s Public Mistake Worries Investors

New Inflation Worries Cloud Holiday Forecasts

holiday New Inflation Worries Cloud Holiday Forecasts by Sarah Mahoney , Staff Writer @mahoney_sarah, October 4, 2022 Rising consumer concerns about inflation are already causing retailers to second-guess their holiday marketing strategies. But new research from the NPD Group shows those worries are growing rapidly, with 29% of consumers saying finances and the economy will cause … Continue reading New Inflation Worries Cloud Holiday Forecasts

ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency

Seventy-nine percent made programmatic buys in the last year, more than twice the rate from a similar report two years ago. Barry Levine on March 7, 2016   Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads programmatically. That’s a key … Continue reading ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency