Michael PattersonOctober 12, 2015 Text limitations on social media are key to maintaining site usability. Imagine Twitter without a character limit or Facebook without truncated bodies of text—it would take ages to weed through the feeds to find content you were actually interested in. While these limits make for a much better user experience, they … Continue reading A Picture is Worth 1,000 Words… or 35.71 Tweets
Oliver NeelyOctober 4, 2015 Losing Post Reach? Is Facebook Still Worth it? If you’re one of the millions of page owners suffering from a less than satisfactory post reach on your fan page, you might be wondering whether Facebook is still worth the effort. After spending countless hours, money & effort building your following on … Continue reading Is Facebook Still Worth The Effort In 2015?
Kirsty SharmanSeptember 28, 2015 If working in digital over the last few years has taught me anything its that online is a place where a brand, and its community combined, will tell its story. That’s why brands across the globe are working closely with social influencers to create meaningful content, share it, and find interesting … Continue reading How Much Is That Tweet Really Worth? [Infographic]
Francesca Di MeglioSeptember 1, 2015 Social media – particularly reviews and user-generated content – is a necessity for small businesses. It fulfills the desire consumers have to engage with brands, helps build trust and respect, and can boost sales. Yet 34 percent of small business owners say they don’t think social media can provide value … Continue reading Social Media: Worth the Hype? You Betcha.
Melissa DukoAugust 31, 2015 Tricks aren’t just for kids, they’re for adults, too. Well, at least some companies tend to think so. Let’s say you search online for candy corn, click the link, and up pops Aaron Carter’s “I Want Candy” music video. I’m sure you weren’t looking for Aaron Carter. Turns out the keyword … Continue reading Why Keyword Hijacking Is Not Worth Your Time
WishpondJune 15, 2015 As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being said, if you want to get the most out of your marketing efforts in relation to social media, you should be tracking these 10 metrics, starting now. … Continue reading 10 Social Media Metrics Actually Worth Tracking
Ron ChatterjeeMay 25, 2015 According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You … Continue reading Display Banner Advertising – Worth It Or Not? (Infographic)
Dina ShuqomMay 7, 2015 In 2013, we shared with you 100 Social Media Stats to present the fact that social media should not be ignored in your marketing campaign. This was only two years ago, but in social media world, it feels more like 10 years. Due to social media’s ever-evolving nature, we decided to … Continue reading 25 Social Media Stats That Prove It’s Still Worth Your Time
Katie CooperMarch 5, 2015 Crafting that killer post for a social media channel can leave even the most experienced marketer scratching his or her head. Factor in analytics and measuring the effectiveness of your efforts without a firm grasp of what your business gains from a “like”, and putting together a social strategy can seem … Continue reading Ace the Analytics with Top Social Media Metrics Worth Tracking
According to a new study from AddShoppers, social sharing sends an audience that spends significantly more online. Greg Finn on February 26, 2015 A recent study from AddShoppers examined the marriage between social media and e-commerce — and found it quite harmonious. The data in the report was pulled from 10,000 e-commerce websites and 304 million unique … Continue reading Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
