Ronn TorossianFebruary 23, 2015 There is no doubt that marketing your business on the internet can help you attract new customers and clients, but how can you tell if it is worth the return on your investment? How do you gauge the overall success of your local SEO campaign and measure the effectiveness of an … Continue reading Local SEO: Is the ROI Worth the Billing?
Marketers that are really into promoting their Google+ content now have a few more tactics in their advertising arsenal. Greg Finn on January 23, 2015 It’s been just over two years since Google released +Post Ads that tie brand content on Google+ into interactive ads. For just over two years, these ads have underwhelmed … Continue reading Google +Post Ads Gain Polls & Related Posts, Still Aren’t Worth It
Ritu PantJanuary 16, 2015 We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing is older than cave drawings. Compelling visuals make the circle of life go round. But why are … Continue reading Visual Marketing: A Picture’s Worth 60,000 Words
Dorien Morin-van DamJanuary 11, 2015 Have You Ever Questioned the Value of Your Social Media Presence? Are you wondering if social media marketing is still worth it for your and your business? Here’s why you shouldn’t give up on your Social Media Marketing even if your stats are down. You might need to re-focus and … Continue reading Is Social Media Marketing Worth It?
Martha SpelmanJanuary 9, 2015 A solid business strategy starts with a Mission Statement, Vision Statement and Positioning Statement. These three documents set out what’s important to a business and to its prospective customers. Combined, these documents help to define a business, provide a road map for where that business wants to go and plans for … Continue reading What’s A Value Statement Worth?
Lee KennyJanuary 5, 2015 A common hand-wringing moment for new entrepreneurs is when they need to decide how much to charge for their services or information. They worry that if its priced no one will buy, and if its too low it will be an indication of their low self-worth. I just ordered the full … Continue reading When World Class Expertise Is Worth £7.99, How Much to Charge?
Matt Farber December 20, 2014 With today’s ever changing world of technology, should marketers continue using old methods of marketing? Trade shows, or trade fairs (as they were called in the medieval times), have been around for a long long time. They’ve proven successful for marketers as well. Coming back from a trade show exhibitors … Continue reading How to Calculate Trade Show ROI: Was it Really Worth the Money?
Kim Speier December 12, 2014 Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy? According to HubSpot, a blog is “a website with frequently updated content about a specific keyword or topic.” … Continue reading Is A Blog Really Worth The Time?
Personal Branding Blog November 29, 2014 Since its inception, search engine optimization (SEO) has been the bane of many web masters’ existence. Just when you thought you had it mastered, the algorithm changed and you were back to square one. The newest Google update is no different and has had many throwing up their … Continue reading Is SEO Still Worth the Effort?
Fernando Cuscuela November 26, 2014 Taking a Deeper Dive into the Top Social Networks to Maximize Social Media ROI Frustrated because you have created accounts on all social media platforms but are not getting enough consumer outreach? Navigating through various social media platforms can be a challenging task, especially with each medium offering different … Continue reading Which Social Communities Are Worth Your Time?
