Tag Archives: worth

Why OTT Is Worth Watching In 2018

Kate Hawkes — January 6, 2018 — January 6, 2018 In October 2017, advertising via over-the-top media accounted for 26% of total video ad spend, according to a report by video ad serving platform SpotX. That’s certainly a respectable proportion for a relatively new area of media, but the real reason this statistic should have … Continue reading Why OTT Is Worth Watching In 2018 →

Facebook Workplace? Is It Worth It?

Facebook

Rachel Hand — August 3, 2017 Follow @GroMarketingLtd — August 3, 2017 Simon / Pixabay How we do business is constantly developing and changing. With new technology comes new marketing tools to help make our work lives easier, freeing up time to spend on the day-to-day running of businesses. The latest tech development … Continue reading Facebook Workplace? Is It Worth It? →

Page One: What’s A Google Rank Worth

SEO Ranking

By Matthew Murray July 6th, 2017 For many companies getting a high ranking on Google is a top priority. But is this a reasonable goal? Is the investment in SEO resources worth the possibility of achieving a top 3 Google rank for your desired keyword? Good business decisions require some quantified input, so here … Continue reading Page One: What’s A Google Rank Worth →

5 Philanthropy Trends Worth Your Energy

Productivity

Liz Bardetti — June 23, 2017 — June 23, 2017 Tumisu / Pixabay Any change in presidential administration is bound to cause changes in national philanthropy, but there hasn’t been an effect like this in recent memory. With the election of President Donald Trump and associated cabinet picks, philanthropy has seen explosive and immediate changes. … Continue reading 5 Philanthropy Trends Worth Your Energy →

3 Categories of Marketing Metrics That Prove Your Worth to Clients

Marketing Metrics

Rob Wood — June 21, 2017 — June 21, 2017

What’s Worth Posting? Try These 7 Plug & Play Social Media Posts

Social Media Utilization

Brooke B. Sellas — April 19, 2017 Follow @madSMscientist— April 19, 2017 Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little go to with social media posts that are … Continue reading What’s Worth Posting? Try These 7 Plug & Play Social Media Posts →

Social Media Reporting: Make Sure Clients Know You’re Worth It

Social Media Utilization

Catherine Hayden — March 7, 2017 — March 7, 2017 Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like … Continue reading Social Media Reporting: Make Sure Clients Know You’re Worth It →

Are the New Domain Extensions Worth It?

Domain Names

Maris Callahan — February 8, 2017 — February 8, 2017 Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz. Nearly every article about the corporate restructuring focused on this element of their new brand. It’s unlikely they would have gotten the same widespread coverage if … Continue reading Are the New Domain Extensions Worth It? →

How to Set Up Multiple Blogs and Why It’s Worth It

Blogging

Dustin Ford — November 18, 2016 — November 18, 2016 Blogging has seen a rollercoaster ride in the past few decades. From its rise in the 90’s to its legendary fall in the early 2000’s, we have seen it come and go as a trend and source of income. In this day and age, the … Continue reading How to Set Up Multiple Blogs and Why It’s Worth It →

Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention

SEO And Content Strategy

Kasia Perzyńska — November 7, 2016 — November 7, 2016 My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to … Continue reading Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention →