Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
August 4, 2016 Like all things digital these days, trying to stay ahead of video production trends is difficult to do! At the core of what we believe at StoryTeller is that remarkable storytelling is remarkable storytelling, regardless of the medium. Certain products and services enhance the story (or distract the viewer!) although, as I’ve … Continue reading 5 Video Production Trends Worth Watching
Things started out so well between you and your agency, but now it seems that you just aren’t seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right — or break things off. Jacob Baadsgaard on July 21, 2016 You may have heard the news when … Continue reading Is your online marketing agency relationship worth saving?
by Katie Cooper July 10, 2016 Follow @loopthecoopJuly 10, 2016 You probably have a gut feeling that your business should be tweeting or maintain an active Facebook presence. You know social media is a means to open up a dialogue with your audience and advertise your brand – and you probably use it personally to … Continue reading Statistics That Prove Social Media is Worth Investing In
by Brooke B. Sellas July 6, 2016 Follow @madSMscientistJuly 6, 2016 A Facebook engagement strategy has been an important aspect of what our clients look for on the behemoth platform — awareness, connection and the whole “Think Conversation” mantra we live by here at B Squared. But with Facebook’s newest algorithm update, is engagement on … Continue reading Is A Facebook Engagement Strategy Worth Having Now?
by Greetje den Holder July 2, 2016 Follow @GdenHolderJuly 2, 2016 As I am an online entrepreneur, I love making my money online. My two businesses only have a website, so I do not own brick-and-mortar stores. I wanted to write a blog about how you can make more money online, focusing on websites that … Continue reading Making Money Online: Is It Worth Your Costly Time?
by Lacy Boggs June 24, 2016 Follow @blogspiration42June 24, 2016 How serious are you about using your blog to grow your business? Over the last couple of weeks, I’ve been working on debunking the myth that you can’t sell from your blog. (You totally can, you just have to do it right.) Hopefully by now … Continue reading What is a Blog Post Worth to Your Business? How to Calculate ROI of a Blog Post
by Jacky Tan June 22, 2016 Follow @zqtanJune 22, 2016 [Credits: WhatsTrending.com] Recently while browsing my Facebook news feed, I saw a sponsored ad about a shop in Singapore celebrating its 40,000 pages likes on Facebook. And they will be holding an in house promotion event just to celebrate this. I was thinking (in Singlish), … Continue reading 7 Reasons Why Facebook Page Likes Are No Longer Worth Celebrating
by Cory Treffiletti, , Featured Contributor, (09 June, 2016) Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone at Facebook, Instagram, Twitter, Pinterest or Snapchat, I would be pretty stoked by what I read! These platforms are growing rapidly, and what … Continue reading A Picture Is Worth A Thousand Words (& Clicks)
by Ben Plomion June 7, 2016 Follow @benplomionJune 7, 2016 The old adage “A picture is worth a thousand words” has been around in one form or another since at least the 1920s, but it’s more true than ever today in a world where image-capturing devices are ubiquitous and the sharing of images takes way … Continue reading If an Image is Worth 1,000 Words, Who’s Really Talking the Most About Your Brand Online?
