by Personal Branding Blog May 7, 2016May 7, 2016 When it comes to you as a person and your brand, society in general tends to declare that characteristics such as humility, or even reticence, are best. And while no one truly likes a conceited know-it-all, I am here to assert that displaying that you are … Continue reading Show Your Worth
by Jessica Bowers March 15, 2016March 15, 2016 Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy and providing information your potential customers want? Email: It’s a great way to communicate with others, send documents or pictures, … Continue reading Prove Your Company’s Worth Through Email Marketing
by Chris Boyles January 28, 2016 Follow @chrsboylsJanuary 28, 2016 While the death of the home page may be exaggerated, it’s certainly on life support. What’s killing it off? Social media and other content distribution platforms that drive traffic directly to individual pages. According to Columbia University journalism professor Jeff Jarvis, fewer than 10% of … Continue reading 3 Ways to Make Your Blog’s Home Page a Destination Worth Bookmarking
by Paul Morris January 25, 2016 Follow @SuperbDigitalJanuary 25, 2016 If you are working in a management role or are aiming at doing so, it may be worth considering your options for qualifications in management. Having a qualification can dramatically increase your career prospects and may not take as much time away from your current … Continue reading Is It Worth Getting a Qualification in Management?
by Craig Wortmann November 18, 2015 Follow @CraigWortmannNovember 18, 2015 Successful salespeople know how to have a real conversation. It’s not just empty give and take. Salespeople that have the tendency to push to close too early in the sales process (and push their prospect away because of it) aren’t effective at getting to the … Continue reading Impact Questions Worth Asking Every One Of Your Prospects
Matthew MacQuarrieNovember 3, 2015 Recently, I’ve blogged a little bit about the limitations I see with social media marketing. Those posts seemed to have resonated with a number of entrepreneurs who are—I think—a little bit frustrated with the state of online advertising, which doesn’t seem to offer quite the same bang for buck it did … Continue reading Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment
Lucas MillerNovember 2, 2015 Regardless of whether you like it or not, marketing is now a digital endeavor. Sure, there was a time when handing out fliers, working with roadside billboards and paying for radio commercials actually worked to promote a product or service—fortunately, those days are long gone. And yes, this is a fortunate … Continue reading Digital Marketers: Blogging Is Well Worth the Vulnerability and Sacrifice
Rachel BaileyOctober 10, 2015 When a new employee begins the first day on the job at your small business, certain expectations are immediately set. While the character and culture of your office come to fruition as this new employee settles into his new role, general guidelines should be highlighted in one neat and tidy guide: … Continue reading The Employee Handbook: Worth the Investment?
Personal Branding BlogOctober 23, 2015 We know our credit score when shopping for a new car and our buying power when purchasing a home, but when it comes to our value as employees, many of us have no clue of our worth. Sure we can get a sense of the salary different roles command, but … Continue reading Do You Know Your Employee Worth?
Ruthie AbrahamOctober 15, 2015 It’s kind of hard to remember a time before social media. News feeds and hashtags have only really become prevalent in the last decade, a little over, but it’s as if news of engagements, births, or, most importantly, political feuds, were never shared another way. And yet, though Facebook and Twitter … Continue reading Social Media Salvation: Why & How LinkedIn Is Worth Your Time
