As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority. Claudine Bianchi on December 18, 2015 A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree. … Continue reading Death Of The Salesman? And What Would That Mean For Marketers?
by Dave Brock November 24, 2015 Follow @davidabrockNovember 24, 2015 I had a fascinating conversation with my friend Tory Hornsby. We got to talking about the performance of his sales team–they’ve produced great results over the past couple of years. I asked him what his secrets were—we’ll be discussing those in an upcoming podcast, but … Continue reading Would You Spend 45 Minutes A Day Training Your People?
by Ryan Pinkham November 14, 2015 Follow @RyanPinkhamNovember 14, 2015 On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it seemed to vanish into thin air. Luckily, through the effort of hundreds (yes hundreds) … Continue reading What Would You Do If Your Facebook Page Disappeared?
Carol StephenOctober 23, 2015 Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager We’ve all heard about why it’s a fabulous idea to have an old-school social media manager. But who ever talks about the downside? Nobody, that’s who! And who compares it to a Zombie Apocalypse? Nobody again! … Continue reading Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager
Jeff JulianSeptember 29, 2015 To begin, I must get something off of my chest. When I first started in writing, my audience was software developers and I had no problem with empathy. I understood the developer because I was a developer. I know how the tech industry changes affect the day-to-day rhythms of the software … Continue reading Beyond Empathy – Would You Help Your Persona Out of a Burning Truck?
Scott De BuitleirAugust 9, 2015 Image: Flickr / Ethan Prater Society is in a perpetual state of evolution. As technology settles into its role as a human need on par with water and oxygen, we’re prone to discuss the negatives a lot more than celebrate the positives. The internet has given us some great things, … Continue reading Social Media Can Give The Elderly a Voice; Society Would Do Well To Listen
Just 19 percent would pay at least $5 per month to not see ads. Greg Sterling on July 10, 2015 Despite the fact that most consumers are wary about digital advertising, they are also unwilling to pay to avoid ads either. This finding comes from AppLovin, which surveyed 5,000 US adults and asked them if they’d be willing to … Continue reading Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads
Brooke BallardMay 20, 2015 If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. In fact, I have a secret that’s been gnawing at me late at night when I should be sleeping. More on that later … And I think this topic is ripe for conversation. Debate even. … Continue reading If You Stopped Publishing Your Social Content, Would Anybody Notice?
Olivier ChoronMay 14, 2015 Social media can be made easier, as long as you are equipped with the clever technologies that allow you to be a social hero. If you are using social media professionally such as for your brand, or maybe even for channel marketing, I have prepared 4 programs I personally use for … Continue reading Social Media Programs I Would Highly Recommend
Ian NewcombeMarch 8, 2015 Click and collect is in high demand by consumers. But provision varies – and whether your customers will pay for it remains up for debate. Click and collect is a great opportunity for online retailers to improve their customers’ shopping experiences. The number of UK shoppers using click and collect is set to more than double … Continue reading Would You Pay for Click & Collect?
