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Tag Archives: Write

How to Write a Winning Executive Summary — Er, Briefing

Keith Norrie October 11, 2021 Executives don’t want to be summarized. They want to be briefed, which is what your executive summary needs to do. While common terminology is “executive summary,” approaching it as an executive briefing will put you in the proper persuasive mindset. It all tracks back to Dr. Tom Sant. Know him? … Continue reading How to Write a Winning Executive Summary — Er, Briefing

How to Write Copy That Sells (Anything): 102 Tips & Examples

Kristen McCormick July 10, 2021 Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This … Continue reading How to Write Copy That Sells (Anything): 102 Tips & Examples

How to Write eCommerce Product Descriptions to Boost Sales

Chris Christoff July 9, 2021 Are you struggling with writing a strong description for your eCommerce products? In that case, you need to level up your game; otherwise, it can be difficult to boost your sales for more profit. When you sell your products online, having a strong product detail is extremely important. Your customers … Continue reading How to Write eCommerce Product Descriptions to Boost Sales

How to Write a Powerful Business Mission Statement (+15 Examples)

Nahla Davies July 8, 2021 Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s also important to have one central statement that brings everything … Continue reading How to Write a Powerful Business Mission Statement (+15 Examples)