Tag Archives: Write

How to Write a Winning Executive Summary — Er, Briefing

Keith Norrie October 11, 2021 Executives don’t want to be summarized. They want to be briefed, which is what your executive summary needs to do. While common terminology is “executive summary,” approaching it as an executive briefing will put you in the proper persuasive mindset. It all tracks back to Dr. Tom Sant. Know him? … Continue reading How to Write a Winning Executive Summary — Er, Briefing

How to Write Copy That Sells (Anything): 102 Tips & Examples

Kristen McCormick July 10, 2021 Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This … Continue reading How to Write Copy That Sells (Anything): 102 Tips & Examples