Tag Archives: Write

How to Write a Winning Executive Summary — Er, Briefing

Keith Norrie October 11, 2021 Executives don’t want to be summarized. They want to be briefed, which is what your executive summary needs to do. While common terminology is “executive summary,” approaching it as an executive briefing will put you in the proper persuasive mindset. It all tracks back to Dr. Tom Sant. Know him? … Continue reading How to Write a Winning Executive Summary — Er, Briefing →

Networking Tips: How to Write the Perfect Networking Email

Networking Tips

Wendy Marx October 6, 2021 Networking is and always has been an essential part of building a brand. Nowadays, it looks a little different than it has been. The main difference? A lot of it happens over email, especially now with the pandemic. That’s why I’m sharing with you my top networking tips that … Continue reading Networking Tips: How to Write the Perfect Networking Email →

How to Write a Compelling Job Description

Job Description

Stacy Lee September 24, 2021 Job descriptions are the new landing pages for recruiters. These short copies may not look much, but it’s your foot-in-the-door to get more applicants and, ultimately, the perfect fit for the position that you’re trying to fill. It should be well-structured, enticing, and has all the relevant information that a … Continue reading How to Write a Compelling Job Description →

11-Step Guide on How to Write an SEO Content Brief

SEO And Content Strategy

Kerry Dye September 8, 2021 An SEO content brief includes all of the information your writers, designers, etc. need to create the content for your SEO strategy. This ensures everything produced achieves the same level of quality and includes all of the key ingredients needed to rank well and engage users. The brief for each … Continue reading 11-Step Guide on How to Write an SEO Content Brief →

How to Write a Price Increase Letter: 10 Tips and Examples

Sales Techniques

Mary Lister August 8, 2021 This past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need of a lot of TLC. If you haven’t been paying attention, let me break the news: materials are very expensive these days. Headlines screaming about lumber and glass prices and … Continue reading How to Write a Price Increase Letter: 10 Tips and Examples →

How to Write a Bio As an Older Professional: 10 Tips to Stand Out

Career Resume

Wendy Marx July 26, 2021 What’s the first thing you do when you hear about somone in your industry? If you’re like me, you Google them. You check out their Twitter, LinkedIn, and website, if they have one. And on all of these, you read their bio. This illustrates why your bio is so important. … Continue reading How to Write a Bio As an Older Professional: 10 Tips to Stand Out →

How to Write Copy That Sells (Anything): 102 Tips & Examples

Copywriting

Kristen McCormick July 10, 2021 Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This … Continue reading How to Write Copy That Sells (Anything): 102 Tips & Examples →

How to Write eCommerce Product Descriptions to Boost Sales

Product Management

Chris Christoff July 9, 2021 Are you struggling with writing a strong description for your eCommerce products? In that case, you need to level up your game; otherwise, it can be difficult to boost your sales for more profit. When you sell your products online, having a strong product detail is extremely important. Your customers … Continue reading How to Write eCommerce Product Descriptions to Boost Sales →

How to Write a Powerful Business Mission Statement (+15 Examples)

Business Planning

Nahla Davies July 8, 2021 Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s also important to have one central statement that brings everything … Continue reading How to Write a Powerful Business Mission Statement (+15 Examples) →

How to Write How-To Blog Posts

Blogging Content

Amy Rosenberg June 29, 2021 One of my most favorite pieces of advice I received when it comes to creating content for your blog is to reference the things you say and do for your customers frequently. These could be frequently asked questions, things you find yourself explaining over and over again, and instructions you … Continue reading How to Write How-To Blog Posts →