Tag Archives: Writers

Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start

Tim Ludwig July 12, 2021 The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it comes to content. Companies view revenue growth as the top priority for content, but technical communicators view revenue growth as their last priority. That may seem pretty obvious, but this … Continue reading Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start

Pro Tip: Manage writers the way they want to be managed – with structure

Be clear with writers fueling your content marketing strategy about each step of your content development, review and approval process. Ryan Brock on January 22, 2020  It doesn’t matter if it’s a blog post, a news article, or even a novel: Writing takes time. And even if you have the most capable of writers fueling … Continue reading Pro Tip: Manage writers the way they want to be managed – with structure

Guest Posting: The Ultimate Guide for Marketing Writers

Farahnaz Mohammed — December 9, 2019 Blogging is the heart of any content marketing strategy. Producing your own original content showcases your voice, your knowledge builds trust among your readers and positions you as more than a service provider: it gives your company a personality and your writers as experts. Once you’ve mastered blogging, guest … Continue reading Guest Posting: The Ultimate Guide for Marketing Writers

7 Tricks Up A Professional SEO Writer’s Sleeve

Peter Liefer II — March 6, 2018 Follow @peter_liefer — March 6, 2018 Search Engine Optimization writing focuses on grabbing the attention of the search engines using specific and targeted keywords or keyword phrases. For years, the marketing technique has successfully drawn people to websites that provide the information, products, and/or services they need. How? … Continue reading 7 Tricks Up A Professional SEO Writer’s Sleeve